Senior Product Marketing Manager (B2B SaaS - AI / Martech / E-Commerce)

Senior Product Marketing Manager

Genus AI is building the next generation of dynamic product advertising. Our platform powers modern e-commerce brands by managing product feeds, enhancing product creative with AI-driven templates, and optimizing performance across all major ad platforms. Today, we generate over 20 million product images monthly, influence over $0.5 billion in e-commerce revenue annually, and are trusted by leading global brands.

As we grow into our next stage, we are looking for a Senior Product Marketing Manager who will own the narrative, shape our go-to-market strategy, and help define a new category in AI-powered e-commerce performance.

You will be the first dedicated Product Marketing hire, building the discipline from the ground up. This is a highly strategic and hands-on role. You will craft messaging, shape GTM motions, lead product launches, elevate our brand story, and arm sales with powerful content. You will work directly with leadership, product, sales, and customer success to bring clarity, consistency, and excitement to how we communicate our platform's value.

You will be responsible for establishing Genus AI as the category leader in AI-powered Dynamic Product Ads.

Key Responsibilities

1. Positioning & Messaging

• Own the development of a compelling category narrative for AI-powered dynamic product advertising.
• Build and maintain messaging frameworks for ICPs, personas, verticals, and feature sets.
• Translate complex AI, creative automation, and performance optimization capabilities into clear, differentiated value propositions.
• Ensure consistency across website, sales collateral, product, marketing, and leadership communications.

2. Go-to-Market Strategy & Launches

3. Sales Enablement

4. Research & Insights

5. Content & Thought Leadership

6. Cross-Functional Leadership

What Success Looks Like (612 Mo)