Social Media/Graphic Designer Representative

The Social Media/Graphic Designer Representative will be responsible for developing and implementing our social media strategy, creating visually appealing content, and managing the overall online presence of our brand.

Social Media Management:

• Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and drive traffic to our platforms.
• Create and curate engaging content for various social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
• Schedule and publish posts, ensuring consistent and timely content delivery.
• Monitor and respond to audience comments, messages, and inquiries in a timely and professional manner.
• Stay updated on social media trends, algorithm changes, and industry best practices

Graphic Design:

• Design visually appealing and cohesive graphics for social media posts, advertisements, and other promotional materials.
• Develop and maintain a consistent brand identity across all visual assets.
• Collaborate with the marketing team to create compelling and effective designs that align with overall marketing goals.
• Stay informed about design trends and technologies, integrating innovative ideas into graphic content.

Analytics and Reporting:

• Track and analyze key performance indicators (KPIs) for social media campaigns.
• Provide regular reports on social media performance, highlighting successes and areas for improvement.
• Use analytics to adjust and optimize social media strategies based on data-driven insights.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Experience and Education:

• Bachelor's degree in Marketing, Communications, Graphic Design, or related field.
• Three to five years experience of Social Media Management and Graphic Design.
• Proficient in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Required Knowledge, Skills and Abilities

• Excellent verbal and written communication skills
• Excellent organizational skills with strong attention to detail, follow through, and commitment to quality.
• Dynamic and creative mindset
• Strong understanding of social media platforms, algorithms, and best practices.
• Ability to work in a fast-paced environment and meet tight deadlines.
• Must be able to multitask and adapt to changing priorities.
• Proactive and resourceful mindset, with the ability to anticipate needs and solve problems independently
• Excellent time management and prioritizing skills.
• Must be able to demonstrate high levels of professionalism.
• Ability to work well in a team and collaborate effectively.