Artist Relations Coordinator

Sweetwater, the nation’s number one online retailer of music instruments and pro audio gear, is seeking to add an enthusiastic, detailed, and music-loving Artist Relations Coordinator to join our growing Marketing team! In this role, you will be responsible for building, managing, and supporting strong relationships between Sweetwater and a diverse roster of artists, labels, management teams, public relations partners, and music industry gear manufacturers.

Working in close collaboration with the Director of Artist Marketing, the Artist Relations Coordinator supports the development and execution of artist-focused marketing initiatives that drive brand awareness, product discovery, and customer engagement. This role serves as a critical bridge between artists and internal teams—including marketing, content, merchandising, event productions, and sales—to ensure partnerships are authentic, well-coordinated, and aligned with Sweetwater’s strategic objectives.

The ideal candidate for this role will have deep roots in the music community, be highly organized and detail-oriented, thrive in collaborative environments, and be passionate about supporting artists while delivering meaningful business impact. If this sounds like you, then we’d love to talk!

**This role will require flexible work availability, including nights and weekends**

Job Responsibilities

• Support the development and maintenance of long-term relationships with artists, labels, management, public relations partners, and gear manufacturers
• Serve as a primary point of contact for assigned artists while supporting the Director of Artist Marketing in managing broader artist relationships and priorities
• Ensure artists feel supported while aligning partnerships with Sweetwater’s brand values & marketing goals
• Support the Director of Artist Marketing in the planning, execution, and evolution of artist-related programs and partnerships
• Help identify and coordinate opportunities to spotlight gear, exclusive products, and experiences supporting business initiatives
• Collaborate with artists and internal/external content teams to support the creation of product demos, interviews, engaging content, and social media assets
• Assist in coordinating logistics and communication to ensure content remains artist-driven and supports brand objectives
• Support artist participation in on-campus events and activations
• Track and support artist-related deliverables, including content creation, appearances, social posts, and product usage

Qualifications

• Bachelor’s Degree in Marketing, Communications, or related field
• 3-5+ years of experience in a Marketing Coordination or communications role
• Must have excellent written and verbal communication skills, with the ability to de-escalate situations if needed
• Ability to coordinate and manage multiple projects at once while hitting tight deadlines
• Strong passion and understanding of music gear, music industry, and artist/influencer marketing
• Ability to think outside the box to get projects and content across the finish line in the event of internal or external delays
• Strong organizational skills, with the ability to keep work moving, despite potential roadblocks

Sweetwater's "Ideal" Team Player

• WOWs the Customer – Deep passion and desire for creating amazing customer and colleague experiences
• Gets Things Done – Great work ethic and moves with a sense of urgency
• Obsesses over the Details – Committed to paying attention to the details
• Drives Continuous Improvement – Always focusing on effective and efficient work and ways to get better
• Develops the Future – Committed to the pursuit of growing personally and professionally and has a focus on bringing your colleagues along with you on that journey

We function best as a unified team, so relocation to our state-of-the-art campus in Fort Wayne, Indiana is required for this role. Interested and qualified candidates, please apply. We look forward to exploring your #FullTimeDream at Sweetwater!

Sweetwater’s culture is one that is built on the creation and celebration of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work. Having a truly diverse workforce allows us the opportunity to collectively respect, learn, and grow from each unique perspective and experience. We have welcomed thousands of employees and families who have joined the Sweetwater team from all over the nation and the world, and we welcome you, too, to find out why we consider a career at Sweetwater the full-time dream.