Content Creator Job at NBT Bank in City of Syracuse

Overview

Base pay range : $60,450.00 / yr - $76,619.00 / yr. The Copywriter / Content Writer is responsible for developing creative and functional marketing content, including customer facing educational and marketing messaging for all lines of business, NBT owned websites, social media, and all marketing channels. Excellent writing skills are necessary, as is the ability to think like a marketer, which includes developing deep understandings of target audiences, customer behavior, and the relevant consumer channels. Will create content in a way that packages ideas into powerful, on target branding and conversion messaging that captures attention and motivates action. The Copywriter / Content Writer will drive content strategy for business partners and the Marketing team. This role requires a strong understanding of SEO principles and content marketing. The Copywriter / Content Writer will take an active role in creative brainstorming for all marketing campaigns and projects, helping to further the NBT family of brands.

Education and Experience

• BA / BS degree required (English, Creative Writing, Marketing, and Communications degrees preferred) or equivalent work experience.
• Minimum of 3 years’ experience writing, editing, and proofing for multiple channels : traditional media; digital advertising; website and SEO, content marketing, organic and paid social media, video.

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Tasks Performed

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Benefits and Work Environment

At NBT we empower people to grow, innovate, and thrive through meaningful work, a supportive culture and opportunities to make a real impact in your community – because your success drives our success.

Wellbeing : We value and support wellbeing by offering generous time-off policies, wellness initiatives and flexible work arrangements.

Community Involvement : We empower our employees to make a positive impact beyond the workplace through volunteer service and charitable partnerships.

Culture : We foster an environment where every voice matters and employees are connected, inspired, and valued.

Career Development : We provide development programs and tools to help you reach your full potential.

Total Rewards : Competitive compensation, comprehensive benefits and performance-based incentives.

Business Stability : A stable financial institution with a long history and growth plan.

Benefits

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of an employment Visa at this time.

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