Sr. Marketing Innovation Manager

High Liner Foods is seeking a Sr. Marketing Manager Innovation to lead the development and commercialization of breakthrough innovation platforms within our retail portfolio. This is a senior brand-building role with a strong innovation bias ideal for someone who can blend strategic thinking consumer insight and executional excellence to build new product platforms unlock whitespace and commercialize breakthrough ideas that elevate the seafood category.

Accountabilities and Responsibilities

• Lead the strategy and development of innovation platforms that extend and stretch the High Liner brand into new need states occasions consumer segments or categories.
• Translate consumer category and culinary insights into compelling innovation roadmaps long-range growth platforms and bold product ideas.
• Own the full lifecycle of platform innovation from concept to commercialization working closely with R&D Sales Business Development Finance and external partners.
• Build robust business cases including sizing opportunities estimating costs and margin assessing channel and shopper dynamics and mapping commercial implications.
• Partner with Brand Marketing Sales and Retail Marketing teams to position and activate new platforms in market tailoring messaging and tactics to customer and consumer needs.
• Support the annual and strategic planning processes by feeding platform-level innovation opportunities and demand-driving initiatives into the pipeline.
• Collaborate with the broader Marketing and R&D teams to embed innovation thinking into brand planning and execution cycles.

Qualifications

Whats in it for you

Join High Liner Foods for a career where you shape your path backed by great benefits flexible work and a culture of diversity innovation and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

To learn more please visit our career / LinkedIn / Indeed page

#HLSJ

Required Experience :

Manager

Key Skills

Business Development,Customer Service,Apache,Market Research,Customer Relationship

Employment Type : Full-Time

Department / Functional Area : Innovation

Experience : years

Vacancy : 1