Product Marketing Manager, Orthobiologics

Product Marketing Manager, Orthobiologics

Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. Arthrex is actively searching for a Product Marketing Manager to manage and lead our initiatives within the Orthobiologics portfolio. The successful candidate will lead, plan and execute downstream marketing efforts for Orthobiologics products. Excellent interpersonal, presentation and leadership skills along with five plus years or more of related experience and a bachelor's degree are essential for this position. The position does require travel. The position is based in Naples, FL. Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better.

Essential Duties and Responsibilities :

• Work closely with Sr Managers of Strategic Marketing and Product Directors to develop and manage promotional planning and execution for products and brands at Arthrex.
• Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families.
• Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category.
• Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products.
• Annually present marketing plans to the leadership team and the PM team.
• Lead a monthly review of progress and updates for the Product Director, Group Product Manager and PM team.
• Meet regularly with MarComm leadership to discuss priorities and timelines for product promotional assets and campaigns.
• Work with Sales Leadership to develop tools and resources to support their efforts on the product lines.
• Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives.
• Work with HCP consultants to develop promotional ideas, review materials and support educational presentations to include key products and techniques.
• Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products.
• Work closely with the project coordinator to effectively move assets through the review and approval process in the MRM system.
• Collaborate with Medical Affairs leadership to continue integration of orthobiologics into HCP and Technology Consultant courses and / or trainings.
• Support planning and attendance of orthobiologic products at key conferences and meetings.
• Travel for training, meetings, and trade shows may be required up to 25%.
• In-office, Naples FL-based position; not remote.

Education and Experience :

Knowledge and Skill Requirements / Specialized Courses and / or Training :

Arthrex Benefits :

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other status protected by law.