Head of Brand Strategy and Activation

Description

Location : On site in Memphis, TN, or Charlotte, NC.

Summary :

First Horizon Bank is seeking an innovative Head of Brand Strategy and Activation reports to the Head of Brand and Shared Services and will be responsible for developing and executing comprehensive marketing strategies to increase brand awareness and drive consumer engagement through campaigns, events, sponsorships and partnerships. This person will lead a team of performance marketers, event and sponsorship, and brand strategists, and will play a crucial role in shaping our brand identity and market presence, developing and executing marketing strategies to drive both brand recognition and measurable results.

Key responsibilities :

Strategic Planning

Develop and execute long-term, comprehensive brand strategies to enhance brand equity and market presence

Drive innovation in marketing strategies and tactics

Brand Management

Ensure brand consistency across all marketing touchpoints and communications

Oversee the development and evolution of brand assets, messaging frameworks, and naming conventions

Oversee the entire lifecycle of brand activations, from ideation to execution, ensuring they are impactful, on-schedule, and aligned with brand goals

Performance Marketing

Design and execute marketing campaigns across various channels to achieve specific goals, such as driving revenue, increasing user acquisition, and boosting brand awareness

Collaborate with the marketing team to plan and execute campaigns across various channels, including digital, print, and social media

Monitor and analyze the performance of brand initiatives, providing insights and recommendations for improvement

Develop and implement strategies for improved customer engagement and loyalty

Partnership and Sponsorships

• Identify, build, and manage strategic brand partnerships and flagship sponsorship programs to expand reach and drive growth

Team Leadership

Cross-Functional Collaboration

Qualifications / Skills :

Bachelor's degree in marketing, Business Administration, Communications, or related field.

Minimum of 7-10 years of experience in brand strategy / performance marketing or a related field, with at least 3-5 years in a leadership role

Strategic Thinking : ability to develop and implement comprehensive marketing strategies

Leadership and Management : experience leading and managing a team of marketing professionals

Communication and Collaboration : strong communication and interpersonal skills to work effectively with cross-functional teams

Knowledge of Digital Marketing Channels : deep understanding of digital marketing, lead generation, and customer acquisition strategies

Understanding of Brand Strategy Principles : knowledge of brand positioning, messaging and guidelines

About Us

First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com (!!Cz2fjcuE!hpq9hPnrucZCPIAVPojVESItIq-FPzhurNdCrQ3JE8Rkx3gMd70nIk6_kmPxl66_oJCEsXs0gNunPowMAMHCmBYPOtUxUGI$) .

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