Talent.com
Marketing Operations Strategist

Marketing Operations Strategist

Power DigitalAlbany, NY, US
1 day ago
Job type
  • Full-time
Job description

Marketing Operations Strategist

We are a tech-enabled growth firmat the intersection of marketing, consulting & data intelligenceigniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the worldwith a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including : SEO, content marketing, paid media, social media marketing, programmatic + CTV, public relations, influencer marketing, email + SMS, conversion rate optimization, retail marketing, and creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&Aputting marketers in a strategic seat at the tableand providing value in unparalleled ways.

Managing billions in media, our dynamic teamof consultative marketers, creatives, analysts and technologistschallenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role. A day in the life : The Marketing Operations Strategist is a strategic and detail-oriented problem solver passionate about optimizing marketing technology, processes, and data strategies to drive growth. In this role, you'll act as both an advisor and hands-on contributor, improving lead capture, nurture, and funnel progression through Marketing Automation Platform refinement, data integrity, and scalable operations strategies. Responsibilities include HubSpot setup, integrations, cleanup, and optimization, along with broader CRM and marketing operations improvements. This role blends technical expertise, strategic thinking, and project management to keep workstreams aligned and elevate campaign effectiveness for B2B clients.

Responsibilities

  • Act as a strategic partner to client stakeholders, translating business objectives into actionable marketing and revenue operations roadmaps.
  • Define key processes, data models, and SLAs that support scalable growth and operational clarity.

Platform Management & Optimization

  • Manage HubSpot setups, integrations, cleanups, and ongoing optimization
  • Ensure Marketing Automation Platforms (HubSpot, Pardot) and CRM systems (HubSpot, Salesforce) operate cleanly and efficiently through :
  • Deduplication (e.g., Insycle)
  • Field standardization
  • Contact purges
  • Sync error resolution
  • Compliance program setup
  • Data enrichment
  • Strategize and implement :
  • Lifecycle automation and workflow development
  • Lead scoring models
  • List segmentation and ICP targeting
  • Sales and marketing alignment processes and automation
  • Role Requirements

  • 2+ years of experience in Marketing Operations or Revenue Operations, preferably in B2B or agency environments.
  • Strong experience in Hubspot and Salesforce with a general proficiency in Pardot (Any other CRMs or MAPs are a plus!)
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Excellent communication skillscomfortable working with cross-functional teams and client stakeholders.
  • Experience managing multiple projects and deadlines simultaneously.
  • Key Performance Indicators (KPIs)

  • Campaign & UTM Governance Ensure 100% of new campaigns follow naming and member-status conventions and ?95% of inbound records capture required UTM / attribution fields, with ?2% month-over-month drift, verified through governance audits.
  • Account Engagement & Progression Track ICP account movement through the ABX funnel, tracked as % of accounts reaching defined engagement tiers and velocity of stage progression.
  • Automation Quality & Change Control : 0 critical incidents from workflow changes; ?95% pass rate on pre-deployment tests; 100% of changes documented with rollback plan and peer review.
  • Quality of Client Deliverables - Deliver 100% of tasks, strategies, and reports on or before agreed deadlines, with fewer than 10% requiring major revisions each month, as measured through internal review and client feedback.
  • Internal & Client Satisfaction - Participate in 100% of scheduled client meetings held on time and documented with clear agendas and recaps, as well as prepare and share client information internally a minimum of 24 hours ahead of client calls.
  • Most Important Things (MITs)

  • Process-first mindset - you proactively document processes & workflows and build scalable systems
  • Re-prioritization - you can pivot strategies / readjust previously developed plans if needed
  • Cross Collaboration - you collaborate closely with team members across internal departments and roles
  • Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

    Create a job alert for this search

    Marketing Strategist • Albany, NY, US

    Related jobs
    • Promoted
    Digital Marketing Strategist -Startups / SMB (Remote US) - Future Opening

    Digital Marketing Strategist -Startups / SMB (Remote US) - Future Opening

    Directive ConsultingAlbany, NY, US
    Remote
    Full-time
    Directive Consulting Demand Gen Role.Directive Consulting is the performance marketing agency for B2B companies.We use Customer Generation (a marketing methodology developed by us) which focuses on...Show moreLast updated: 2 days ago
    • Promoted
    Travel Occupational Therapist (OT) - $1,568 to $1,718 per week in Williamstown, MA

    Travel Occupational Therapist (OT) - $1,568 to $1,718 per week in Williamstown, MA

    AlliedTravelCareersWILLIAMSTOWN, MA, US
    Full-time
    AlliedTravelCareers is working with AMN Healthcare Allied to find a qualified Occupational Therapist (OT) in WILLIAMSTOWN, Massachusetts, 01267!. Job Description & Requirements.Occupational Ther...Show moreLast updated: 17 days ago
    • Promoted
    Travel Occupational Therapist (OT) - $2,134 per week in Pittsfield, MA

    Travel Occupational Therapist (OT) - $2,134 per week in Pittsfield, MA

    AlliedTravelCareersPittsfield, MA, US
    Full-time
    AlliedTravelCareers is working with GetMed Staffing to find a qualified Occupational Therapist (OT) in Pittsfield, Massachusetts, 01201!. GetMed Staffing is searching for a strong Occupational Thera...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Travel Occupational Therapist (OT) - $2,192 to $2,308 per week in Pittsfield, MA

    Travel Occupational Therapist (OT) - $2,192 to $2,308 per week in Pittsfield, MA

    AlliedTravelCareersPittsfield, MA, US
    Full-time
    AlliedTravelCareers is working with Voyage Healthcare to find a qualified Occupational Therapist (OT) in Pittsfield, Massachusetts, 01201!. Therapist-OT-Occupational Therapist Pittsfield, Massachuse...Show moreLast updated: 13 hours ago
    • Promoted
    • New!
    Travel Occupational Therapist (OT) - $2,125 per week in Pittsfield, MA

    Travel Occupational Therapist (OT) - $2,125 per week in Pittsfield, MA

    AlliedTravelCareersPittsfield, MA, US
    Full-time
    AlliedTravelCareers is working with AHS Staffing to find a qualified Occupational Therapist (OT) in Pittsfield, Massachusetts, 01201!. AHS Staffing is looking for a SNF Occupational Therapist in Pit...Show moreLast updated: 13 hours ago
    • Promoted
    Travel Certified Occupational Therapist Assistant (COTA) in Williamstown, MA

    Travel Certified Occupational Therapist Assistant (COTA) in Williamstown, MA

    AlliedTravelCareersWilliamstown, MA, US
    Full-time
    AlliedTravelCareers is working with All Medical Personnel to find a qualified Certified Occupational Therapist Assistant (COTA) in Williamstown, Massachusetts, 01267!. Specialty : Certified Occupatio...Show moreLast updated: 30+ days ago
    • Promoted
    Manager, Marketing Operations

    Manager, Marketing Operations

    Thomson ReutersAlbany, NY, US
    Full-time
    We're hiring a hands-on Marketing leader who will own omni-channel campaign planning and performance for our SafeSend and SurePrep products, while stewarding key marketing operations work.You'll dr...Show moreLast updated: 1 day ago
    • Promoted
    Travel Occupational Therapist (OT) - $1,976 per week in Schenectady, NY

    Travel Occupational Therapist (OT) - $1,976 per week in Schenectady, NY

    AlliedTravelCareersSchenectady, NY, US
    Full-time
    AlliedTravelCareers is working with AHS Staffing to find a qualified Occupational Therapist (OT) in Schenectady, New York, 12309!. AHS Staffing is looking for a Outpatient Occupational Therapist in ...Show moreLast updated: 14 days ago
    • Promoted
    Travel Occupational Therapist (OT) in Great Barrington, MA

    Travel Occupational Therapist (OT) in Great Barrington, MA

    AlliedTravelCareersGreat Barrington, MA, US
    Full-time +1
    AlliedTravelCareers is working with Seven Healthcare to find a qualified Occupational Therapist (OT) in Great Barrington, Massachusetts, 01230!. Great Barrington, Massachusetts, USA.Occupational The...Show moreLast updated: 30+ days ago
    • Promoted
    Business Operations & Strategy

    Business Operations & Strategy

    TailscaleAlbany, NY, US
    Full-time
    Business Operations & Strategy.Tailscale is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are.From hobb...Show moreLast updated: 1 day ago
    • Promoted
    Travel Certified Occupational Therapist Assistant (COTA) - $1,432 per week in Williamstown, MA

    Travel Certified Occupational Therapist Assistant (COTA) - $1,432 per week in Williamstown, MA

    AlliedTravelCareersWilliamstown, MA, US
    Full-time
    AlliedTravelCareers is working with Skyline Med Staff to find a qualified Certified Occupational Therapist Assistant (COTA) in Williamstown, Massachusetts, 01267!. Join the Top- Rated Travel Healthc...Show moreLast updated: 3 days ago
    • Promoted
    Travel Certified Occupational Therapist Assistant (COTA) - $1,336 to $1,544 per week in Williamstown, MA

    Travel Certified Occupational Therapist Assistant (COTA) - $1,336 to $1,544 per week in Williamstown, MA

    AlliedTravelCareersWilliamstown, MA, US
    Full-time
    AlliedTravelCareers is working with National Staffing Solutions to find a qualified Certified Occupational Therapist Assistant (COTA) in Williamstown, Massachusetts, 01267!.Details of the COTA open...Show moreLast updated: 3 days ago
    • Promoted
    Travel Occupational Therapist (OT) - $1,957 per week in Williamstown, MA

    Travel Occupational Therapist (OT) - $1,957 per week in Williamstown, MA

    AlliedTravelCareersWilliamstown, MA, US
    Full-time
    AlliedTravelCareers is working with Centra Healthcare Solutions to find a qualified Occupational Therapist (OT) in Williamstown, Massachusetts, 01267!. Centra Healthcare Solutions is seeking an expe...Show moreLast updated: 15 days ago
    • Promoted
    • New!
    Travel Certified Occupational Therapist Assistant (COTA) - $1,589 per week in Williamstown, MA

    Travel Certified Occupational Therapist Assistant (COTA) - $1,589 per week in Williamstown, MA

    AlliedTravelCareersWilliamstown, MA, US
    Full-time
    AlliedTravelCareers is working with Centra Healthcare Solutions to find a qualified Certified Occupational Therapist Assistant (COTA) in Williamstown, Massachusetts, 01267!.Centra Healthcare Soluti...Show moreLast updated: 13 hours ago
    • Promoted
    Travel Certified Occupational Therapist Assistant (COTA) - $1,425 per week in Williamstown, MA

    Travel Certified Occupational Therapist Assistant (COTA) - $1,425 per week in Williamstown, MA

    AlliedTravelCareersWilliamstown, MA, US
    Full-time
    AlliedTravelCareers is working with Triage Staffing LLC to find a qualified Certified Occupational Therapist Assistant (COTA) in Williamstown, Massachusetts, 01267!. Travel Rehab : Occupational Thera...Show moreLast updated: 3 days ago
    • Promoted
    Travel Occupational Therapist (OT) in Williamstown, MA

    Travel Occupational Therapist (OT) in Williamstown, MA

    AlliedTravelCareersWilliamstown, MA, US
    Full-time +1
    AlliedTravelCareers is working with Seven Healthcare to find a qualified Occupational Therapist (OT) in Williamstown, Massachusetts, 01267!. Williamstown, Massachusetts, USA.Occupational Therapist A...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Marketing Operations Analyst

    Senior Marketing Operations Analyst

    eTeamAlbany, NY, US
    Full-time
    Senior Marketing Operations Analyst.Role : Senior Marketing Operations Analyst Location : 100% remote Duration : 6 months About The Role : We are seeking a highly analytical and experienced senior mark...Show moreLast updated: 2 days ago
    • Promoted
    Travel Certified Occupational Therapist Assistant (COTA) - $1,481 to $1,526 per week in Williamstown, MA

    Travel Certified Occupational Therapist Assistant (COTA) - $1,481 to $1,526 per week in Williamstown, MA

    AlliedTravelCareersWilliamstown, MA, US
    Full-time
    AlliedTravelCareers is working with Pioneer Healthcare Services to find a qualified Certified Occupational Therapist Assistant (COTA) in Williamstown, Massachusetts, 01267!.Certified Occupational T...Show moreLast updated: 1 day ago