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Digital Social Media Marketing Manager

Digital Social Media Marketing Manager

CESNA GROUP INCSecaucus, NJ, United States
9 hours ago
Job type
  • Full-time
Job description

Job Summary

  • Salary : $78,000
  • Full time On-Site Employment
  • Location : Secaucus, NJ
  • Hours : M-F, 9AM to 6PM

Job Description

  • Manage a team of marketing members focused on content creation, content management, and execution of social media strategy including influencer marketing campaigns across a diverse range of platforms for the purpose of Social Commerce.
  • In charge of increasing brand recognition, awareness campaigns, driving engagement, creating a strong sense of community, and ultimately, leading to customer conversion
  • Manage and execute digital marketing / social media / ecommerce marketing efforts effectively
  • Oversee the content creation process and implementation of initiatives or campaigns on social media platforms
  • Develop and execute a comprehensive digital marketing strategy and content roadmap for company website and each social media platform that aligns with company brand identity, target audience, and business goals
  • Monitor and analyze website and social media performance, adjusting strategies as needed to optimize reach and engagement
  • Foster a strong online community by engaging with followers, helping in responding to comments, and addressing customer inquiries
  • Engage accounts to identify areas of opportunity with potential and current collaborators and partners

    • Qualifications

  • 4-7+ years of experience in digital marketing, social media management, E-Commerce
  • Fluent in Chinese & English
  • Skilled with visual storytelling, art direction, and content creation, especially with short video platforms (TikTok, Instagram Reels, YouTube Shorts)
  • TikTok Shop, Live-Streaming Sales, Shopify, Walmart.com etc.,
  • Deep understanding of social media and E-Commerce platforms and best practices
  • Proven track record of growing and managing e-commerce stores
  • Experience in successfully leading and managing a team of 2-5 individuals
  • Proven track record of growing and managing social media accounts
  • Has experience in marketing physical products, managing social media advertising campaigns, influencer campaigns
  • Social Media management tools (e.g., Creator Search Insight, VidIQ, etc.)
  • Data or Asset Management Software (Airtable, GSheets, Air, etc.)
  • Marketing automation and outreach tools (CRM platforms, lead generation, etc.)
  • Video and photo editing tools (Canva, Photoshop, iMovie, Adobe Premier, etc.)
  • Analytics tools (e.g., Shopify Analytics, TikTok Shop Analytics, etc.,)

    • What's On Offer

  • Health, Dental, Vision Insurance ? 100% coverage for you and family
  • Paid Time Off
  • 401(K) with Company Match
  • Free Daily Lunch Catering
  • Annual performance-based incentives and bonus
  • Fitness Center Membership Subsidy Program

    • Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicant, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.

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    Social Media Marketing Manager • Secaucus, NJ, United States