SEM Manager

A company is looking for a SEM Manager to oversee paid search campaigns and drive customer acquisition.

Key Responsibilities

Plan, develop, and execute SEM strategies and paid search campaigns to maximize ROI

Conduct keyword research, manage bids, and optimize campaign performance metrics

Analyze campaign data, provide performance reports, and collaborate with cross-functional teams

Required Qualifications

Bachelor's degree in marketing, analytics, statistics, or a related field

5+ years of experience in managing paid search campaigns, specifically with Google and Bing Ads

Proficiency in data analysis and advanced Excel skills

Experience in experimentation design and conversion rate optimization

Certifications in Google and Bing are a plus