Sr. Analyst, Retail Media Activation

Minneapolis / New York City / Chicago
729 Washington Ave N
Minneapolis, MN 55401, USA

Ovative Group is the premier independent media and measurement firm in the United States. We help trailblazers in fast‑growing, customer‑centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Domino’s, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement.

Recognized eight consecutive years on Star Tribune’s list of Top 150 Workplaces and five years on Inc. 5000’s list of the fastest‑growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.

About the Role

Retail media is becoming a key component of the marketing mix, and our team is at the forefront of shaping its impact. As a Senior Analyst, Retail Media Activation, you will play a key role in developing and optimizing retail media strategies that drive measurable enterprise growth.

You will be responsible for executing media campaigns, managing client relationships, and driving innovation across retail media networks. The ideal candidate has strong analytical skills, a deep understanding of retail media, and a passion for delivering client success.

Key Responsibilities of a Retail Media Activation Senior Analyst

• Plan, execute, and optimize retail media campaigns across onsite and offsite channels, including Sponsored Products, Programmatic Display, and CTV/OLV.
• Implement algorithmic and manual bidding strategies to maximize performance.
• Develop and refine data‑driven media briefs based on client business objectives, historical learnings, and industry trends.
• Identify and implement test‑and‑learn initiatives to unlock new capabilities and improve campaign effectiveness.
• Manage relationships with leading Retail Media Networks (RMNs) such as Amazon, Walmart, and Instacart.
• Partner with technology platforms including Pacvue, The Trade Desk, and Criteo to enhance campaign execution.
• Collaborate with cross‑functional teams to streamline media planning and execution.
• Serve as a trusted advisor by developing tailored retail media strategies that align with client business goals.
• Lead day‑to‑day program management, including defining objectives, executing media plans, and optimizing performance.
• Deliver clear, data‑backed insights and recommendations that drive measurable impact.
• Effectively manage client relationships, ensuring high engagement and satisfaction.

Thought Leadership & Cross‑Functional Strategy

• Stay ahead of industry trends, emerging retail media platforms, and evolving best practices.
• Contribute to company‑wide knowledge sharing by refining Ovative’s retail media approach and frameworks.
• Support broader cross‑channel digital marketing strategy initiatives, providing expertise in retail media performance.
• Work independently while proactively seeking guidance and alignment with leadership.
• Share expertise and mentor new team members, fostering a culture of growth and collaboration.
• Promote open communication and constructive feedback within the team.

Requirements

• 3+ years of experience in performance digital media, with a strong focus on retail media.
• Proven expertise in Amazon Ads, The Trade Desk, Pacvue, and Criteo.
• Strong analytical skills, with the ability to interpret data, identify trends, and drive actionable insights.
• Track record of delivering results through display channels and performance media.
• Exceptional communication and client management skills.
• Detail‑oriented with the ability to manage multiple priorities and work independently.

Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.

For our Sr. Analyst positions, our compensation ranges from $62,000 to $93,000, which is inclusive of a 15% bonus.

Benefits of Working at Ovative Group

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture

Culture matters and we’ve been recognized as a Top Workplace eight‑years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat –our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Compensation and insurance

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit.

Tangible amenities we enjoy

• 401k match program
• Sabbatical program
• Charitable giving via our time and a financial match program

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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