Digital Advertising Strategist

Job Description

Job Description

Wheelhouse DMG develops and executes digital strategies that deliver exceptional business performance. Our work and our clients are varied but everything we do and every client we work with is focused on the same thing – creating business value. We do this by working in close partnership with our clients to gain a deep understanding of their businesses and then use data science, our team's deep expertise and our own technology to surface and deliver on the most valuable opportunities for our clients – whatever they may be.

We're known for an unusual combination of marketing savvy and technical expertise that produces compelling ROI for our clients. But we're equally known for a few things we also consider sacrosanct – and perhaps even more foundational to our success :

• The transparency and helpful spirit with which we do our work
• The way in which we quickly become full partners in client marketing initiatives
• The care and thoughtfulness that we show our clients

Digital Advertising Strategist (Paid Media / Advertising)

The Digital Advertising Strategist is responsible for developing sophisticated multi-channel digital advertising strategies that create exceptional business value for our clients. This includes the creation of media plans across multiple platforms, budget planning and pacing, ongoing analysis, testing and optimization of media strategies, performance insights, and client management. You will work closely with your entire practice, but especially with the Digital Advertising Analysts who are responsible for buying, activation and optimization on your accounts.

You're experienced in Digital Advertising across Search, Social, and Programmatic and are continuously looking to take your impact to the next level with new platforms and strategies. Strong proficiency with Facebook Ads Manager and Search Engine Marketing (SEM) platforms is essential for this role, as you'll need to independently navigate these platforms and implement campaign optimizations. You will be reporting directly in to the Director of Digital Advertising. You know the ins and outs of how campaigns run and get deep satisfaction and joy from delivering exceptional business value for clients. You're self-motivated and get a thrill from beating your own past performance. You're perpetually curious, you're constantly learning, and asking how to push the envelope. You're not afraid to fail but do so quickly and learn from the experience. You love to quarterback a team. You're great at looking at the bigger picture to understand what needs to get done, and how to get there. You lead by example and are confident and capable of executing the strategies you propose.

What you will do :

What you bring to the team.

Preferred :

Full compensation packages are based on the skills and experience of the candidate. Candidates hired in this role should expect an offer in this range. The monetary value of additional benefits, such as insurance, time-off and fringe benefits are not included in this range. This only outlines the value of the salary portion of the offer. Details regarding the benefits package are found in the job description.

Compensation Range

$112,000—$135,000 USD

Beyond Experience : About You

Your love of digital marketing runs deep. You've likely been described as a T-Shaped Marketer, a jack of all trades, or a lifelong learner. You constantly look for new opportunities to connect the dots between marketing tactics and the goals you're working to achieve. And your relentless focus on business performance consistently delivers exceptional results.

You bias toward enabling team members rather than directing or dictating. You thrive in collaborative situations and may have commandeered a whiteboard or two in your day during brainstorming sessions. You're an active listener and are always looking for ways to help clients succeed, be that integrating new marketing tactics, proposing new work, or simply looking for ways to better collaborate. You have high emotional intelligence and empathy and are skilled at delivering feedback in a kind manner.

You are helpful, generous, and empathetic. Wheelhouse values resonate with you, and cynicism has no place in your work. You get joy from helping others to succeed.

What Wheelhouse offers :

At Wheelhouse DMG, we believe that our differences add to the richness of our experience together. This means we not only welcome diversity; we celebrate it! Your gender identity, your religion, your skin color, where you come from, are essential to who you are and will be welcomed here. We believe that by fostering a culture of inclusion where everyone is able to bring their whole selves to work, we will create a place where everyone feels like they belong and are valued for who they are. We have an ongoing commitment to diversity and equal opportunity for all applicants and employees. Come as you are, everyone is welcomed here but don't forget to apply!