Data & Audience Specialist

Data & Audience Specialist

Jericho, NY (Hybrid – 4 days onsite / 1 remote)

Full-Time | Mid-Senior Level

Overview

We're looking for a Data & Audience Specialist to join our CRM Operations team within Owned Marketing at 1-800-Flowers.com, Inc.

This role is a hybrid of technical and analytical expertise — responsible for transforming customer data into actionable, personalized marketing audiences. You'll help build the foundation for data-driven marketing across our brands and ensure our audience logic, data pipelines, and segmentation frameworks are accurate, scalable, and compliant.

What You'll Do

• Build, manage, and validate marketing audiences across email, SMS, and push channels using data from Snowflake and marketing platforms (ESP, CDP).
• Translate business and lifecycle marketing strategies into technical audience logic with inclusion / exclusion criteria and suppression rules.
• Partner cross-functionally with CRM Strategy, Campaign Operations, and Data Governance to ensure consistency and compliance.
• Perform data QA and validation to ensure segmentation accuracy and data integrity.
• Write and optimize SQL queries to extract and analyze audience data.
• Monitor data feeds and integration health between Snowflake, CDP, and ESP systems.
• Support data governance standards and ensure privacy compliance (CAN-SPAM, TCPA, GDPR, CCPA).
• Surface insights on audience overlap, engagement, and opportunities for optimization.

What You Bring

Preferred

Why Join Us

At 1-800-Flowers.com, Inc., you'll be part of a collaborative and evolving marketing organization committed to personalization and data-driven innovation. This is an exciting opportunity to directly shape how we connect with customers across our family of brands.

The expected salary range for this position is $80,000 to $85,000 yearly. The actual compensation will be determined by experience and other factors permitted by the law.

To ensure that we remain an employer of choice, we offer comprehensive and competitive health, wellness, and other benefits to regular and full-time team members. Benefits vary by location, average hours, and time with the company.

Benefits for this location include