Director, Emerging Products, Adobe Firefly Enterprise and GenStudio

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The opportunity

We're hiring a Director of Emerging Products to launch, and scale new enterprise offerings. This is a hands-on product leadership role. You'll incubate a portfolio of net-new services (e.g., domain-tuned models, brand governance, prompt ops, digital-twin / asset automation, workflow accelerators). You will work closely with Engineering and Research on design, implementation, experimentation, and quality gates. You will collaborate with sales and marketing leaders to ensure the product is commercially successful and well supported.

Location :

In-person, San Jose, CA (onsite presence is required)

Reports to : Varun Parmar

What you\'ll do

Incubate new GenAI products : run rapid market tests, proof-of-concepts, and design partnerships with lighthouse customers across priority industries.

Build with Engineering : drive prototypes, reference implementations, and service hardening (latency, reliability, cost, and safety).

User research : run customer interviews and hands-on trials with design partners; convert insights into clear product decisions.

Quality & safety evaluation : define metrics, datasets, and human-in-the-loop review for model / service performance, content safety, IP controls, and watermarking.

Own product strategy & roadmap

for the new products; articulate the vision, positioning, and release product plan.

Ship enterprise-ready services : define requirements for safety, privacy, IP indemnification, compliance, observability, RBAC, quotas / limits, and audit.

Model & data strategy : evaluate buy / build / partner for models, fine-tuning, RAG, content safety, watermarking, and brand-style controls; drive evaluation frameworks and acceptance gates.

Monetization & packaging : partner with Finance on pricing & margin, with Legal on terms and DPA / IP.

Customer advocacy : build a Customer Advisory Board and a pipeline of design-partner feedback; convert learnings into roadmap decisions.

Operational excellence : institute product operating rhythms-OKRs, scorecards, experiment backlogs, and post-launch health reviews.

Thought leadership : represent Adobe at industry forums; publish POVs on responsible GenAI in the enterprise.

Build and scale a high-velocity "startup inside the company" culture :

rapid experimentation, MVP delivery, measurable value realization.

Lead market discovery :

identify unmet customer problems, validate value propositions, quantify business impact.

What you\'ll need to succeed

7+ years in product leadership (or product-adjacent GM roles) building platform or enterprise services; 5+ years in AI / ML, content creation, or developer platforms.

Track record shipping 01 products and scaling them in B2B / enterprise.

Strong grasp of generative AI fundamentals (LLMs, diffusion, tuning, evaluation, guardrails), governance (content safety, IP, watermarking), and enterprise controls (security, privacy, compliance, observability).

Excellence in customer discovery, value quantification, and narrative-driven selling with VP / C-suite stakeholders.

Ability to lead without authority across Engineering, Design, Research, Legal, Sales, and Customer Success.

Clear, concise communicator; data-driven decision maker; comfortable with ambiguity and fast iteration.

Comfortable working in ambiguity, rapid iteration and pivoting based on feedback (innovator mindset).

Comfort working in a "build-and-scale" dual mode : early-stage lean experimentation and later stage operational scale-up.

Entrepreneurial mindset with bias-for-action : you don\'t wait for perfection-you launch and learn.

Customer-obsessed : you dig into customer problems and demand signals rather than simply launching features.

Working model

In-person, San Jose

Hybrid with travel for key customer engagements, design-partner workshops, and internal planning (20%).

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $166,100 $334,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices :

California : Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado : Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts : Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.

If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

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