Senior Marketing Communications Specialist

Senior Marketing Communications Specialist

The Senior Marketing Communications Specialist will be responsible for developing and executing comprehensive marketing communication strategies to enhance brand awareness and drive engagement. This role involves creating compelling visual and written content that resonates with Matco Tools' customers and stakeholders, ensuring consistent brand messaging across all channels.

What You Will Do

Develop and Implement Marketing Strategies : Collaborate to create and execute annual marketing communications plans that align with business objectives.

Brand Management : Enforce brand and trade dress standards, ensuring consistent representation across all marketing materials and channels.

Content Creation : Design and produce physical and digital marketing collateral, including graphics, brochures, product fact sheets, signage, videos, flyers, and other promotional materials.

Product Launch Support : Coordinate and communicate new product launch plans effectively to maximize impact.

Corporate Branding : Continuously develop the Matco Tools brand story to appeal to target markets while maintaining corporate brand standards.

Project Management : Organize, coordinate, track, and communicate project timelines, deadlines, and approvals.

Market Research : Conduct market research on competitive firms and use insights to continuously improve communication strategies.

Sales Support : Collaborate with the sales team and product managers to optimize sales training materials and support in-store merchandising efforts.

Event Coordination : Planning and executing the company's approved events and trade shows with the following responsibilities relating to arranging of conferences, training webinars, product launches, motorsports activations, tradeshows, expositions, etc.

Digital Marketing : Manage online and offline communication channels, including social media, email marketing, and the corporate website.

Performance Measurement : Oversee the marketing communications budget, measure campaign effectiveness, and report on ROI.

Who You Are

Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

3 years proven experience in Marketing Communications or similar role.

Familiarity with B2B and B2C advertising campaigns.

Proficiency in MS Office and web content management tools (e.g., WordPress, Hubspot).

Knowledge of SEO and Google Analytics.

Excellent verbal and written communication skills.

Strong communication, project management, and organizational skills.

Ability to work collaboratively with cross-functional teams.

Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 120 hours, 12 paid holidays (including 4 floating holidays) per year and paid sick leave.

The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law.