Consumer Insights Manager

Overview

The Consumer Insights Manager is responsible for designing and executing research that delivers deep consumer understanding to shape strategy, guide product innovation, and strengthen brand and business performance. This role will also play a key part in evaluating and enhancing the end-to-end product experience and have insight into market expansion potential.

As the Voice of the Consumer , the Insights Manager will uncover actionable insights that influence decisions across product, brand, and category teams. This includes developing and managing research projects that identify growth opportunities, assess product and competitive performance, and inform go-to-market strategy. Areas of focus include product positioning, segmentation, concept testing, creative development, brand health tracking, in-home and competitive product testing, shopper behavior, and usage studies.

Responsibilities

• Lead and manage qualitative, quantitative, and product usability research to uncover insights that guide strategic and tactical business decisions.
• Create strategic front end insight generation model and drive application of consumer insights to identify growth spaces, adjacent opportunities, and white space innovation including new expansion markets.
• Collaborate with brand, category, and product teams to define key business questions and develop tailored research solutions.
• Design research plans with a strong understanding of business needs, brand context, and consumer behavior.
• Manage external research partners and ensure the use of appropriate methodologies, tools, and timelines.
• Leverage proprietary platforms and AI-based tools to gather insights and enrich traditional research outputs.
• Analyze and synthesize data into compelling, concise, and actionable insight stories to influence decision-making.
• Evaluate product experiences (BISSELL and competitive) and identify improvements through consumer feedback and testing.
• Present findings clearly and effectively to cross-functional teams and senior stakeholders.
• Serve as a strong advocate for the consumer and the insights function across the organization.
• Support budget planning and manage research vendor relationships and costs through effective sourcing and project management.

Qualifications

REQUIRED EXPERIENCE / EDUCATION :

SPECIALIZED TRAINING OR SKILLS REQUIRED :