Global Salesforce Partner Marketing Manager

About Cognizant Corporate

Cognizant Corporate is a global community united by a shared purpose : to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth.

At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose - always guided by our core values. Join us in shaping future of business. Could you be the one to make a difference?

Role Summary

The Global Salesforce Partner Marketing Manager will lead strategic co-marketing initiatives between Cognizant and Salesforce, driving brand visibility, pipeline growth, and partner engagement across global markets. This role blends strategic planning with hands-on execution across campaigns, events, content, and digital channels.

Key Responsibilities

Strategic & Campaign Execution

Develop and execute global co-marketing strategies aligned with Cognizant's Salesforce practice and industry verticals.

Launch integrated campaigns including ABM, digital, email, webinars, and joint solution promotions.

Event & Sponsorship Planning

Lead planning and execution of joint events, including Dreamforce, Salesforce World Tours, and Cognizant-hosted executive roundtables.

Manage sponsorships, booth activations, speaker engagements, and post-event follow-up strategies.

Partner Engagement & Enablement

Develop partner marketing plans

Serve as the primary marketing liaison with Salesforce partner teams.

Drive joint messaging, content creation, and enablement materials for sales and field teams.

Running cadence calls with Salesforce marketing and alliance team

Thought Leadership & Content Strategy

Collaborate with SMEs to publish thought leadership assets (whitepapers, blogs, videos) showcasing Cognizant's Salesforce expertise.

Promote content through Salesforce channels, Cognizant.com, and third-party platforms.

Win Promotion & Advocacy

Develop and execute strategies to promote client success stories and Salesforce wins.

Coordinate with delivery teams and clients to create case studies, testimonials, and press releases.

Social Media & Digital Amplification

Manage social media strategy for Cognizant's Salesforce practice across LinkedIn, Twitter, and YouTube.

Amplify campaigns, events, and thought leadership through paid and organic channels.

Performance & Analytics

Track and report on campaign performance, pipeline influence, and ROI.

Use analytics to optimize future campaigns and improve partner engagement.

Budget & Vendor Management

Manage partner marketing budgets and Market Development Funds (MDF).

Oversee agency relationships for creative, digital, and event execution.

Key Performance Indicators (KPIs)

Pipeline Influence : Marketing-sourced or influenced pipeline from joint campaigns and events.

Event ROI : Attendance, engagement, and follow-up conversion from partner events and sponsorships.

Content Engagement : Downloads, views, shares, and lead generation from thought leadership assets.

Social Media Metrics : Follower growth, engagement rate, impressions, and click-throughs.

Win Promotions : Number of published case studies, client testimonials, and PR mentions.

Partner Satisfaction : Feedback from Salesforce partner teams and internal stakeholders.

Budget Efficiency : Utilization and ROI of MDF and campaign spend.

Qualifications

3+ years in B2B marketing, with experience in partner or alliance marketing.

Proven success in managing global marketing programs with strategic technology partners.

Experience in the Salesforce ecosystem or with Global SIs.

Strong project management, communication, and stakeholder engagement skills.

Bachelor's degree in Marketing, Business, or related field; MBA preferred.

Work model

We strive to provide flexibility wherever possible. Based on this role's business requirements, this is a remote position open to qualified applicants in the United States. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs.

The working arrangements for this role are accurate as of the date of posting. This may change based on the project you're engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.

We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.

Salary and Other Compensation :

Applications will be accepted until November 28, 2025.

The annual salary for this position is between $135,000 - $155,000, depending on experience and other qualifications of the successful candidate.

This position is also eligible for Cognizant's discretionary annual incentive program, based on performance and subject to the terms of Cognizant's applicable plans.

Benefits : Cognizant offers the following benefits for this position, subject to applicable eligibility requirements :

Medical / Dental / Vision / Life Insurance

Paid holidays plus Paid Time Off

401(k) plan and contributions

Long-term / Short-term Disability

Paid Parental Leave

Employee Stock Purchase Plan

Disclaimer : The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.