Sr. Digital Marketing Manager

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Who We Are

At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs.

What We Do

Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose : to relieve suffering for people with great needs. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders.

About The Role

The Sr. Digital Marketing Manager is responsible for designing, operationalizing, managing and measuring assigned digital strategy and tactical plans for the marketing organization, inclusive of commercial brands.

Primary responsibilities will include developing and implementing content and digital marketing strategies to optimize our customer experience, increase marketing effectiveness and implement measurement & testing opportunities to advance the digital roadmap.

Your Contributions

• Own the patient digital ecosystem in partnership with omnichannel strategist; Develops content & channel map aligned to strategic & channel priorities, inclusive of websites, social media presence, paid digital media, email, text, and other digital channels
• Manages digital media activities and partner with omnichannel strategist to translate strategy into executable audience segments, tactical media plan, and oversee digital media performance as part of omnichannel customer experience
• Develop compelling, compliant digital content aligned to a personalized patient journey that resonates with patient needs, ensures clinical accuracy, and addresses knowledge gaps
• Partner with Medical, Legal, and Regulatory teams to ensure all patient materials meet compliance requirements
• Partner with agency partners and digital operations teams to implement digital marketing content, leverage best practices, and understand in-market performance
• Collaborate with the HCP marketing, patient advocacy, and insights & analytics teams to develop insight-driven and cross-functionally aligned messaging across audience segments
• Design and contribute to the digital marketing team roadmap and growing set of capabilities
• Create and optimize compliant, efficient and impactful patient and physician journeys, leveraging CRM and other digital inputs
• Manage the function and output of the patient database. Work with brands to assess the success of key initiatives and lead / drive recommendations for optimization
• Examine effectiveness of current digital assets, including websites, SEM, SEO, social media, and content marketing
• Partner with brand teams and contribute to the strategic development and execution of marketing objectives; Participate in annual brand planning activities, including forecasts and budgeting
• Manage agency and vendor support through strong project management, budget management , cross-functional collaboration and communication skills
• Perform other digital marketing duties as assigned

Requirements

Neurocrine Biosciences is an EEO / Disability / Vets employer.

We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements.

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