Senior Account Executive, Digital Media Specialist

Senior Account Executive, Digital Media Specialist

FleishmanHillard is looking for a digital media specialist who is strong at guiding strategy and execution across paid social, paid search and content strategy. This candidate must have a solid understanding of how paid media can amplify brand content and messages, deliver on client business objectives and ultimately benefit earned and owned communications efforts for a variety of clients and industries including healthcare, b2b, b2c and b2g.

This role will focus on strategizing, planning, and executing paid media campaigns across a diverse range of verticals, tailoring approaches to the unique needs and opportunities within each industry. This individual will oversee all aspects of the paid media discipline, including planning, buying, management, and optimization, across the digital ecosystem (social, display, programmatic, search, etc.). They will be responsible for launching, optimizing, and reporting on paid media activities on behalf of clients spanning multiple sectors, ensuring best-in-class performance and measurable business results.

The ideal candidate has a track record of working across all aspects of paid media and recognizes the critical role paid media plays in amplifying earned and owned messages. You have overseen all aspects of digital advertising and paid social media activations, are current with industry best practices and understand the importance of audience-first planning. Key to this role is an analytical acumen to ensure that success is measured in the right way and provided to our clients in a succinct and actionable manner. The role requires strong project management skills as well as tenacity and passion for delivering outstanding media ideas and work and to be able to navigate the various communications challenges that clients face, and bring creative and smart solutions forward.

FleishmanHillard is intentional about using diversity, equity, and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. Staying true to our commitment to our people and the communities in which we live and work, we do not discriminate in any aspect of employment on the basis of any characteristic protected by law. As part of our ongoing effort to be the world's most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our de&i goals.

Qualifications :

• 3-5 years of experience in digital media planning (preferably paid social, paid search and native advertising / sponsored content) and buying.
• Agency experience preferred.
• Strong understanding of digital landscape and how / where bridges are built between paid social, search and other channels.
• Demonstrated experience planning and managing strategic paid campaigns across digital advertising channels, social media platforms (including facebook, x, linkedin, instagram, pinterest, reddit, youtube, etc.) and content marketing platforms (e.g. sharethrough, outbrain, stackadapt, nativo, etc.) that are aligned to achieving business, marketing and communications objectives.
• Experience providing best practices, latest trends and recommendations across the digital media ecosystem including content and creative units, building target audiences, structuring, and managing campaigns, optimizing campaign performance, and communicating campaign performance and roas.
• Strong analytical skills with proficiency in analyzing and interpreting web and social campaign performance data. Able to understand client business requirements and develop analysis approaches that measure key objectives and business outcomes.
• Experience writing clear and concise presentations for client summarizing data insights, outcomes, and implications in a straightforward and enlightening way for clients.
• Ability to contribute to increasing level of innovation in data, analytics, and paid media programs.
• Able to build relationships with key external partners including media vendors, publishers, data providers and omnicom sister agencies (as needed).
• Willing to learn and become an expert in paid media operations including all back-office financial and legal standard operating procedures, and be a champion for compliance across all client needs.

Additionally, candidates must possess :