Director, Brand Communications - Philadelphia

Job Description

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue, profit and consumer love. As the North American Brand Communications Director for Philadelphia, you will be at the center for the biggest decisions we make that drive brand love and loyalty.

Reporting into the Vice President of Philadelphia this role is responsible for inspiring and elevating the creative strategy and work developed by their teams & agency partners in the U.S. Brand Communications Directors lead by example to help inspire bold creativity in the team around them. As a leader and steward of the Brand Comms team, this person will foster trust, create influence and strengthen platform team relationships with the aligned business unit to connect innovative, consumer-led approaches to the business strategy and brand priorities. You and your team will proactively drive agile creativity at the speed of culture that fulfills our Brands’ business needs, while mentoring and growing your team and acting as a cultural ambassador for the Creative Factory within KHC.

Essential Functions & Responsibilities

Team oversight : Pushes and empowers the team to think bigger, faster and more creatively, to step change the team’s ability and confidence to develop and implement breakthrough ideas with speed every day. You will mentor all levels of team strategists, from analysts to Senior Brand Managers, taking a vested interest in their professional development.

Strategy oversight : The Brand Communications team will lead and own all aspects of the creative journey for owned categories from creative strategy, development through to execution in market; Everything from initiation of creative briefs based on business problems to solve, through to multi-year campaign strategies, in-year executions and ongoing culture activations. You will inspire consumer-centric thinking, guide the team to recommend the strategic direction for how the brand idea, voice and messages get amplified in the right places, with the right people (end to end) to ultimately meet business and brand objectives.

Creative guidance & development : Under your leadership, you will inspire your team to move from a mentality of being advertisers and marketers to one of being CREATORS. You will fuel this approach through the adoption of agile ways of working that drives the right connectivity and collaboration with the business while also accelerating speed and breakthrough thinking in a way that ignites momentum and trust with creative partners.

Stakeholder influence : You will have significant visibility with North American leadership teams, owning the strategic approach, rationale, discussion and recommendations to steer the creative process forward in presentations with your BU President, Platform lead, CGO and various other key cross functional collaborators. Promote and facilitate a dynamic relationship of collaboration between the Creative Factory, Platform teams and external agencies.

Agency relations : Support agency relationship by inspiring trust, trying new things, driving clarity and enabling speed of decision making. Manage the team on Agency Briefings & coach on Agency Management and delivering inspiring, clear feedback. Recommend changes to agency mix, scope of work, senior-level account, strategy and relationships with key agency partners.

Expected Experience & Required Skills

• Creative innovator, simplifier, courageous and strategic brand leader passionate about the power of brand, design & consumer experience to drive business results
• Proven experience in marketing for a CPG company or experience supporting on the agency side (advertising, consulting, media)
• Track record of driving award-winning creativity demonstrated through past brand work on local or global level
• Models resiliency in a dynamic, fast paced work environment where ideas and opportunities happen fast and require flexibility through simultaneous project management
• Strong critical thinking skills with a drive for results inclusive of campaign plan development (concept through execution) across varied consumer segment needs
• Strong communication, influence and relationship building skills and creativity
• Experience in cross-functional team management both internally and externally to inspire change

What We Offer

New Hire Base Salary Range : $159,400.00 - $199,200.00

Bonus : This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

Long-Term Incentive (LTI) : In addition to base salary and bonus, this role is eligible for additional compensation in the form of equity.

Benefits : Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.

#J-18808-Ljbffr