Job Description
Job Description
Salary :
Sr. Marketplace Manager
Reports to : Vice President of E-Commerce
Company Profile
Beacon Wellness Brands (BWB, formerly Clio) is a high-growth intimate wellness, beauty, and personal care company headquartered in Newton, MA. The company has leading market positions in its respective categories and owns the #1 intimate wellness device brand in U.S. retail. BWB has distribution at nearly all major food, drug, and mass retailers and a growing e-commerce business. The company owns three main best-in-class brands and operates with a focus on quality, innovation, and speed-to-market. Founded in 2001, BWB became the foundational investment in Yellow Wood Partners intimate wellness platform in 2021.
Position Summary
The Sr. Marketplace Manager will own strategy and execution for Amazon and retailer.com channels (e.g., Walmart.com, Target.com, and others). This individual will lead forecasting, promotional planning, and data analysis to drive sales and profitability across marketplace accounts. Reporting to the VP of E-Commerce, the Sr. Marketplace Manager will collaborate with Marketing, Supply Chain, and Finance teamsas well as external agenciesto optimize assortment, pricing, content, and demand generation.
This is a highly analytical and detail-oriented role that requires strong forecasting skills, a deep understanding of marketplace dynamics, and the ability to translate insights into actionable growth strategies.
Primary Responsibilities
Marketplace Strategy & Ownership
- Manage day-to-day operations and long-term strategy for Amazon and retailer.com accounts.
- Develop annual growth plans and sales targets by channel and by account.
- Partner with brand and marketing teams to optimize product content, imagery, SEO, and paid media execution.
Performance Marketing
Lead full-funnel performance media strategy and execution across Search, Meta, TikTok, and emerging channels to drive traffic and conversion for owned andretailer.comsites.Oversee external agency partners responsible for hands-on-keyboard campaign management, ensuring alignment to brand, budget, and performance goals.Define and track channel KPIs, budgets, and optimization strategies to achieve ROAS, CPA, and growth targets.Oversee tagging, tracking, and attribution frameworks (GTM, UTM, pixels) to ensure accurate performance measurement and reporting.Identify and scale new growth opportunities while collaborating cross-functionally to align media with product, brand, and promotional prioritiesForecasting & Analytics
Own forecasting and demand planning for Amazon and retailer.com accounts.Analyze sales performance, traffic, conversion, and profitability to identify trends and opportunities.Create dashboards and reports that clearly communicate performance and insights to leadership.Monitor competitive landscape, pricing, and promotional activity to inform strategy.Promotions & Merchandising
Plan and execute promotional campaigns across Amazon and retailer.com platforms.Track promotional ROI and make recommendations for optimization.Partner with Supply Chain to align inventory with forecasted demand and minimize out-of-stocks.Optimize digital shelves, storefronts, and enhanced brand content.Cross-Functional Collaboration
Work with Finance to align revenue forecasts and track budget impact.Partner with Supply Chain on inventory forecasting and demand variability.Collaborate with Brand and Marketing teams to ensure launch readiness and channel alignment.Manage 3rd-party agency relationships (media, content, or retail operations support).Continuous Improvement
Identify and implement process improvements for greater efficiency in forecasting, promotions, and reporting.Test and adopt new marketplace tools, analytics platforms, and emerging best practices.Leverage A / B testing and data-driven insights to optimize sales performance.Primary Requirements
Professional Attributes
Bachelors degree in Business, Marketing, Finance, or related field; MBA a plus.57 years of marketplace management experience with proven success in Amazon and retailer.com channels.Strong background in forecasting, financial modeling, and performance analytics.Experience in promotions, digital shelf optimization, and paid media execution within marketplaces.Advanced Excel and analytics proficiency; experience with Amazon Vendor / Seller Central, retailer portals, Netsuite, Adaptive, DAM / PIM systems a plus.Excellent communication and presentation skills, with the ability to influence cross-functional stakeholders.Strong project management skills; able to prioritize multiple initiatives in a fast-paced environment.About You
Tough and flexible you adapt quickly and dont shy away from challenges.Accountable you own your numbers and deliver results.Analytical you love digging into data and turning insights into action.Strategic yet hands-on you see the big picture and make it happen.Collaborative you build strong partnerships across teams.Curious and proactive youre always looking for ways to stay ahead.Thrives in fast-paced environments you move with urgency and resilience.Beacon Wellness Brands is an Equal Opportunity Employer. Our policy is simple : there shall be no discrimination on the basis of age, disability, sex, race, religion or belief, gender reassignment, marriage / civil partnership, pregnancy / maternity, or sexual orientation.
We are an inclusive organization and actively promote equality of opportunity for all with the right mix of talent, skills and potential. We welcome all applications from a wide range of candidates. Selection for roles will be based on individual merit alone.
