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Associate Director of Paid Media

Associate Director of Paid Media

MediabistroNew York City, NY, United States
3 days ago
Job type
  • Full-time
Job description

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Base pay range

$110,000.00 / yr - $125,000.00 / yr

Direct message the job poster from Adaptive Business Group

Title : Associate Director of Paid Media (Search & Social)

Salary : $110,000 - $125,000 + performance bonus

Overview

This opportunity is with a leading, global performance-focused digital advertising agency that supports a diverse group of clients spanning technology, gaming, retail, fashion / apparel, and entertainment verticals.

Responsibilities

  • Lead a team of paid search & paid social media experts
  • Develop paid search & social media strategies across Google, Apple Search, Meta, TikTok, Snapchat, Pinterest, X, and LinkedIn
  • Collaborate with internal team members and external client partners to discuss trends and make strategic recommendations
  • Implement full-funnel strategy, including brand awareness and direct response performance
  • Maintain relationships with key client partners and stakeholders
  • Represent the agency at industry events
  • Monitor and optimize campaign strategy for performance and report findings to clients
  • Manage and train direct reports

Qualifications

  • 5-7 years of experience in paid media (search and social), agency background preferred
  • 2+ years of team management experience
  • Understanding of direct response / performance-based campaign tactics
  • Mobile app experience preferred, driving app installs
  • Excellent communication skills (written and verbal) and ability to manage multiple clients
  • Knowledge of key paid media platforms and trends
  • For more information, please contact Paige Schnoebelen : +1 646-583-0050

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    Associate Paid Media • New York City, NY, United States