Strategic Partnerships Marketing Manager

Strategic Partnerships Marketing Manager

Join Vonage and help us innovate cloud communications for businesses worldwide!

About the Role

We are seeking a highly motivated and execution-focused Strategic Partnerships Marketing Manager to be the engine behind our most critical strategic partnerships marketing initiatives. This is a key role where you will own the hands-on execution and optimization of Account-Based Marketing (ABM) campaigns and targeted vertical programs designed to drive pipeline for our high-value strategic partnerships.

Reporting directly to the leader of Strategic Partner Marketing, you'll focus on translating high-level partner strategies into measurable, multi-channel campaigns. This role requires deep expertise in campaign execution, a rigorous focus on ROI and performance analysis, and the ability to create repeatable Demand Gen Playbooks that will help us scale. You will work cross-functionally with Sales, Partner Managers, and our Events specialist to ensure every marketing dollar translates into tangible business impact.

What You Will Do

Campaign Execution & Optimization

• Own the end-to-end execution of Account-Based Marketing (ABM) ensuring alignment with the overarching GTM strategy for our Strategic Alliance Partners.
• Manage highly segmented, personalized campaigns designed for specific verticals, ensuring messaging resonates with industry-specific pain points.
• Be the primary operator of the marketing technology stack (e.g., 6 Sense, Salesforce), managing list segmentation, nurturing programs etc.
• Performance Reporting & Optimization : Monitor and analyze campaign outcomes, providing detailed performance reports. Utilize insights to optimize content strategy, and overall campaign effectiveness.

Cross-Team Collaboration

Reporting & Playbook Creation

What You Will Bring

What Is In It For You

There's no perfect candidate. You don't need all the preferred qualifications to make a valuable impact on our team. Our employees and customers come from diverse backgrounds, so if you're passionate about what you could achieve at Vonage, we'd love to hear from you.

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Vonage is a global cloud communications leader. And your talent will further help brands - such as Airbnb, Viber, WhatsApp, and Snapchat - accelerate their digital transformation through our fully programmable-based unified communications, contact center solutions, and communications APIs. Ready to innovate? Then join us today.

Note : The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.