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Corporate Marketing Manager
Corporate Marketing ManagerMediabistro • Lansing, MI, United States
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Corporate Marketing Manager

Corporate Marketing Manager

Mediabistro • Lansing, MI, United States
25 days ago
Job type
  • Full-time
Job description

Corporate Marketing Manager

The Corporate Marketing Manager supports Sales and Management teams across the entire Adams Outdoor Advertising enterprise. This role blends traditional OOH marketing expertise with digital marketing strategy and execution, driving full-funnel marketing programs that strengthen client partnerships and accelerate revenue growth.

As both a strategic partner and hands-on marketer, this role translates research, data, and insights into compelling sales narratives and integrated campaigns. By collaborating closely with Sales, Management, the Social Media Coordinator and cross-functional teams, the Corporate Marketing Manager ensures Adams Outdoor Advertising is positioned as an industry leader across all markets.

Essential Functions Of Position Include :

  • Develops research-driven proposals and presentations tailored to audience needs, supported by data.
  • Challenges traditional approaches by focusing on audience insights, asset optimization, and industry best practices to maximize revenue.
  • Crafts compelling sales stories from quantitative and qualitative data, driving meaningful revenue growth.
  • Designs persuasive proposals that align with company products while identifying up-sell opportunities.
  • Serves as a key liaison between clients, Account Executives, and internal departments, participating in client and prospect meetings as needed.
  • Collaborates with other Marketing Managers to create streamlined processes and develop best-in-class marketing resources that highlight the Adams Outdoor story.

Digital Marketing Strategy & Execution

  • Partners with the Director of Marketing to own the digital marketing roadmap, including paid media, content strategy, SEO / SEM, email marketing, and marketing automation.
  • Manages digital campaigns across channels (Google Ads, LinkedIn, programmatic, etc.) to drive lead generation, nurture client relationships, and increase brand visibility.
  • Collaborates with the Social Media Coordinator to align campaigns and ensure consistency of brand voice and messaging across platforms.
  • Works with creative team to develop digital content (graphics, case studies, videos, landing pages) aligned to sales and brand objectives.
  • Partners with Sales to launch and track integrated campaigns (OOH + digital) for measurable ROI.
  • Leverages HubSpot and other tools for marketing automation, CRM management, and campaign tracking.
  • Reports on campaign performance (KPIs, attribution, pipeline impact), presenting insights and optimizations to leadership.
  • Own and manage the mapping of customer touchpoints to optimize the customer journey and drive engagement.

    • Research, Insights & Market Development

  • Conducts in-depth research on clients, competitors, and market trends to shape both OOH and digital strategy.
  • Uses marketing research tools and platforms (PlacerAI, Geopath, HubSpot, Google Analytics, etc.) to create marketing opportunities and measure effectiveness / optimize future programs.
  • Guides lead-generation efforts with discretion and sound judgment.
  • Identifies new opportunities in digital and OOH channels to expand Adams' enterprise market presence.

    • General & Administrative

  • Updates and distributes marketing materials across all channels to ensure consistency and effectiveness.
  • Prioritizes and manages multiple projects to meet deadlines and optimize workflow.
  • Performs additional responsibilities as assigned by the Director of Marketing.

    • Preferred Qualifications

  • Bachelor's Degree in Marketing, Advertising, Digital Media, Business, or related discipline (or equivalent experience).
  • 5+ years of experience in marketing, ideally spanning both media / advertising sales and digital marketing management.
  • Expertise in research databases, tools and applications including but not limited to Ad Mall, Kantar, Geopath, PlacerAI, HubSpot, and Google Analytics.
  • Strong experience managing paid media campaigns, SEO / SEM strategies, content development, and social media marketing.
  • Experience with HubSpot or similar marketing automation platforms required.
  • Familiarity with Adobe Creative Suite and / or Canva a plus.
  • Proven sense of ownership in projects or initiatives you champion.
  • Ability to work independently and resolve problems, while being a team player to drive success.
  • Excellent organizational, interpersonal and communication skills.
  • Strong copywriting and storytelling skills, both for sales collateral and digital channels.
  • Highly proficient in Microsoft Office Suite PowerPoint Designer a plus!

    • What We Offer

  • Competitive salary and bonus opportunity.
  • Comprehensive benefits package, including health, dental, and vision insurance.
  • Opportunities for professional growth and leadership in both OOH and digital marketing.
  • Collaborative and supportive work environment.
  • A chance to shape impactful integrated marketing campaigns in a growing company from the ground up.

    • Other Requirements

  • Able to travel outside of the office at least 10% of the time for meetings and industry events.

    • Location : Lansing, MI

    Position Type : Regular

    Adams Outdoor Advertising :

  • Adams Outdoor Advertising (adamsoutdoor.com) is the nation's fourth largest out-of-home advertising company and the largest privately held. Across key U.S. markets, Adams transforms everyday spaces into unforgettable brand moments with a premium network of static and digital billboards. Fueled by creativity, innovation, and a deep understanding of audience behavior, Adams helps brands stand out, spark conversation, and drive results.
  • Searchlight Capital Partners, a leading global private investment firm, in partnership with British Columbia Investment Management Corporation, one of the largest asset managers in Canada, invested in AOA in 2021.
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    Corporate Marketing Manager • Lansing, MI, United States

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