Director, Retail Media Operations

Who We Are

VML is a global network focused on innovation and growth, delivering end-to-end solutions across the customer journey. Our heritage combines creativity, technology, and diverse perspectives. Following the merger of VMLY&R and Wunderman Thompson, we operate as a growth partner that blends creative, consultancy, and technology strengths. Our global family spans over 30,000 employees across 150+ offices in 64 markets, aiming to foster connection, belonging, and a culture that values differences. Our expertise covers communications, commerce, consultancy, CRM, CX, data, production, and technology.

What We’re Looking For

VML is seeking a Director, Retail Media Operations to lead and orchestrate retail media operations for a major CPG client. This role ensures operational excellence across tagging, trafficking, billing, performance reporting, and tool / process optimization. The ideal candidate has a strong background in media operations with direct retail media expertise, enabling them to proactively define standards, drive efficiency, and ensure flawless execution at scale. You are proactive, detail-oriented, and capable of creating clarity across complex workstreams. You understand the nuances of retailer media networks, agency billing / finance processes, and performance expectations. Most importantly, you can connect internal teams, external partners, and clients into a single, coordinated operating model.

What You’ll Do

Retail Media Operations Leadership

• Own the full retail media operations framework across tagging, trafficking, billing, approvals, and performance governance.
• Define and enforce consistent processes, documentation, and standards across all retail media activations.
• Proactively identify operational risks, performance gaps, and inefficiencies, and drive structured solutions.
• Coordinate internal teams (media, finance, ops) and external partners to ensure seamless campaign delivery and compliance with client expectations.

Process & Governance

Tools & Innovation

Client Partnership & Communication

Who You Are

You’re hands-on when needed, but always thinking a step ahead. You’re energized by solving for growth, finding gaps, and building systems that scale.

What We Offer

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military / veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected status. We are committed to a diverse and inclusive work environment.

The base salary range for this position is $75,000-$180,000 USD. Individual compensation varies based on location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. A hybrid work model is available, with teams in the office an average of four days a week; accommodations or flexibility can be discussed during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination. For more information, visit our website and follow VML on our social channels. When you click "Submit Application", your information will be sent to VML; please review our Recruitment Privacy Policy and applicable California Privacy Notice.

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