Marketing Manager

Key ResponsibilitiesDigital Strategy & Performance Marketing

· Develop and execute comprehensive digital plans and paid media strategies to drive traffic, conversions, and ROI across platforms, including search and social channels.

· Drive the ongoing optimization of paid and organic digital channels to deliver product awareness, cost-efficient customer acquisition, and profitable revenue growth.

· Own the development and execution of data-driven audience-targeting strategies that prioritize first-party data.

· Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization.

· Analyze campaign ROI and adjust strategies to maximize effectiveness and efficiency.

· Provide strategic input on customer events and engagement initiatives by analyzing participation trends, feedback, and performance data to inform future planning and resource allocation.

Website Management & User Experience

· Lead overall website strategy, overseeing maintenance and ensuring content and pages remain current and competitive.

· Oversee the design, development, and ongoing optimization of the company website to ensure a seamless user experience and alignment with brand standards.

· Collaborate with UX/UI designers, developers, and content creators to implement new features and improve site functionality.

· Monitor website performance, uptime, and security, ensuring timely updates and issue resolution.

· Use analytics tools to track user behavior and conversion paths, making data-driven recommendations for improvement.

· Identify and troubleshoot UI and UX issues across digital platforms based on best practices, customer feedback, and analytics.

SEO & Content Optimization

· Develop and execute SEO strategies to improve organic visibility, keyword rankings, and site traffic.

· Conduct regular audits of on-page and technical SEO, implementing best practices across web properties.

· Ensure brand consistency and effectiveness across all digital touchpoints by leading the design and content creation.

Email Marketing & Automation

· Plan, design and execute email marketing campaigns for lead nurturing, customer engagement, and retention.

· Segment audiences and personalize messaging to improve open rates, click-through rates, and conversions.

· Manage marketing automation workflows, including triggers, lead scoring, and CRM integrations.

· Continuously test and optimize subject lines, content, and timing to improve campaign performance.

· Support customer engagement marketing efforts by leveraging data to enhance retention strategies.

· Understand and apply SMS marketing regulations including TCPA, CAN-SPAM, GDPR, and state specific compliance.

· Set up and manage SMS marketing campaigns, including audience segmentation, message scheduling, and performance tracking.

Cross-Functional Collaboration & Leadership

· Collaborate with marketing team and business partners to develop campaigns aligned with brand and business goals.

· Foster growth by coaching team members to deliver results and develop strategic thinking.

· Collaborate on marketing campaigns and journey experiences that increase traffic, activation, adoption, and retention of eCommerce and digital applications.

· Provide in-depth analysis on web and OEM application performance to inform strategy.

· Other duties as assigned.

Supervisory Responsibilities

This position could manage 3-4 employees as the department grows.

Qualifications

· Bachelor’s Degree from a four-year college or university in Business, Marketing, or a related area of study; MBA preferred.

· Minimum of 5 years of progressively more senior responsibilities in digital marketing, eCommerce, digital strategy, customer experience, CRM, site development, SEO, or sales; or equivalent combination of education and experience.

· Minimum of 3 years of experience managing a team.

· Deep understanding of digital marketing and eCommerce practices, technologies, and applications.

· Experience with a retail-centric organization; preference for dealer or franchise-based brands.

· Demonstrated ability to execute innovative and results-focused digital marketing programs.

· Exceptional written, oral, and presentation skills with advanced PowerPoint proficiency.

· Ability to work closely with cross-functional teams including Marketing, IT, BT, Legal, Sales, and HR.

· Strong analytical skills to report KPIs and identify trends and challenges.

· High attention to detail and strong organizational skills.

· Ability to translate business needs into digital experience opportunities.

· Passion for user experience and commitment to staying current with best practices and emerging technologies.

Computer Skills

· Proficient in Microsoft Office

· Experience with content management platforms (WordPress) required.

· Knowledge of HTML / CSS, JavaScript, Handlebars, and TypeScript required.

· Experience with CRM tools (Salesforce) and marketing automation platforms (Marketing Cloud, Pardot) a plus.

Certificates, Licenses, Registrations

Web certifications and Salesforce Marketing Cloud certification preferred, but not required.