Director, Product

Job Description

Job Description

AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.

Join AppFolio as a Director of Product Management and lead the future of our accounting product. This is a unique chance to drive our accounting product vision, strategy, and execution, building a financial system that makes accurate bookkeeping effortless and scalable for our diverse customer base. You will guide accounting product teams, collaborating with engineering and UX leaders to define and execute our long-term accounting product strategy. If you excel at deep product thinking, leadership, and customer centricity, and possess the maturity, empathy, and ambition to shape AppFolio’s next chapter, we invite you to make a significant impact with us.

Your impact

Vision and strategy : Ignite innovation by defining a bold product vision for accounting. This role demands a visionary who can harness technology to drive exceptional customer value and translate ambitious ideas into a clear, compelling strategy and product roadmap that rallies the entire team.

Customer-centric product development : We’re solving real problems for real customers, with empathy, speed, and craft. You’ll champion customer needs, driving a culture of feedback and iteration, and balancing short-term delivery with long-term outcomes. Collaborate deeply with Engineering, Design, Data, and Customer Experience to align priorities and foster a unified team culture.

Leadership : Attract, grow, and retain world-class product talent, building a culture of high performance, inclusion, and continuous learning. Lead through trust, transparency and accountability.

Cultivating Collaboration : Collaborate closely with other teams across the organization - Finance, Services, Sales, and Marketing -to ensure product strategy effectively supports all key initiatives. Cross-functional stakeholders see you as the product expert and thought leader for accounting.

Qualifications

A Bachelor's or Master's degree in Business Administration, Computer Science, or a related field.

10+ years of experience in product management or a highly related field

5+ years of experience managing and mentoring product managers in SaaS environments

Must have

Track record of delivering customer-centric products in partnership with Engineering and Design

Familiarity with agentic AI, modern development practices, and continuous delivery

Experience with 0 to 1 new product development as well as optimizing existing products for growth

Ability to create a multi-year view of product priorities and investments. Understand and be able to articulate the impacts of investments and trade-offs in product priorities.

Demonstrated ability to foster high-performing culture, and lead through growth and complexity.

Exceptional leadership, communication, and interpersonal skills with the ability to influence and inspire at all levels; low-ego, high-trust leadership style.

Background in accounting is preferred..

Location

Find out more about our locations by visiting our site.

Compensation & Benefits

The compensation that we reasonably expect to pay for this role is : $200,000 - $250,000 [base pay]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.

Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and / or employment type.

Regular full-time employees are eligible for benefits - see here.