Digital Marketing & Analytics Specialist

Digital Marketing & Analytics Specialist

CapTech is an award-winning consulting firm that collaborates with clients to achieve what's possible through the power of technology. At CapTech, we're passionate about the work we do and the results we achieve for our clients. From the outset, our founders shared a collective passion to create a consultancy centered on strong relationships that would stand the test of time. Today we work alongside clients that include Fortune 100 companies, mid-sized enterprises, and government agencies, a list that spans across the country.

Job Description

CapTech's Digital Marketing & Analytics Specialist will play a vital role in driving data-informed marketing at CapTech. We're looking for an independent, detail-oriented professional who thrives at the intersection of analytics and creativity.

Analytics & Reporting

• Serve as the primary owner of all digital analytics, including social media insights, website analytics (e.g., GA4), paid media performance, CRM metrics, and email reporting.
• Develop and maintain dashboards, reports, and KPI tracking to evaluate campaign effectiveness and digital trends.
• Transform data into clear insights and strategic recommendations for leadership and cross-functional teams.
• Monitor channel ROI, identify opportunities for efficiency, and continuously improve digital performance.

Digital Strategy & Execution

Paid Media Management

CRM & Email Marketing

Qualifications

Additional Information

We want everyone at CapTech to be able to envision a lasting and rewarding career here, which is why we offer a variety of career paths based on your skills and passions. You decide where and how you want to develop, and we help get you there with customizable career progression and a comprehensive benefits package to support you along the way. Alongside our suite of traditional benefits encompassing generous PTO, health coverage, disability insurance, paid family leave and more, we've launched extended benefits to help meet our employees' needs.

CapTech is an equal opportunity employer committed to fostering a culture of equality, inclusion and fairness each foundational to our core values. We strive to create a diverse environment where each employee is encouraged to bring their unique ideas, backgrounds and experiences to the workplace. For more information about our Diversity, Inclusion and Belonging efforts, click HERE. As part of this commitment, CapTech will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please contact Laura Massa directly via email lmassa@captechconsulting.com. At this time, CapTech cannot transfer nor sponsor a work visa for this position. Applicants must be authorized to work directly for any employer in the United States without visa sponsorship.