Digital Marketing Manager
Join our team as a Digital Marketing Manager and lead strategic digital initiatives across branded campaigns, e-commerce marketing, and social media platforms. You'll work closely with the U.S. Sales / Marketing team to grow brand awareness, drive engagement, and deliver measurable results.
Responsibilities
- Lead external agencies in executing digital campaigns and reporting.
- Manage internal brand digital efforts.
- Build and manage digital analytics tools to track success.
- Share social media metrics with brand teams.
- Ensure all digital channels are integrated and optimized.
- Guide content strategy (videos, images, copy, photography) for maximum engagement.
- Lead SEM strategies for branded websites.
- Recommend digital tech trends to improve performance.
- Keep up with eCommerce best practices and vendor relationships.
- Stay current on new online product launches.
Requirements
Bachelor's degree in Marketing, Integrated Marketing, or Communications3+ years of experience in digital or social media marketingExperience managing Facebook and Instagram (organic + paid campaigns)Experience with tools like Sprinklr or similarKnowledge of SEM tools and techniquesExcellent communication and presentation skills