Mgr Marketing & Customer Education - General Marketing - ComEd (Hybrid)

Mgr Marketing & Customer Education - General Marketing - ComEd (Hybrid)

Join to apply for the Mgr Marketing & Customer Education - General Marketing - ComEd (Hybrid) role at Exelon

Who We Are We're powering a cleaner, brighter future. Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. We are a Fortune 200 company with 19,000 colleagues serving more than 10 million customers at six energy companies : ACE, BGE, ComEd, DPL, PECO, and Pepco. We provide competitive compensation, incentives, excellent benefits and opportunities to build a rewarding career.

Primary Purpose

Manage a team in the development of integrated strategic plans, including the delivery, execution and evaluation of marketing initiatives. Lead and manage internal and external personnel to set the direction for marketing and / or customer education initiatives including customer programs like energy efficiency, demand response, self-service, email, solar and bill assistance. Coordinate marketing strategies across multiple channels including digital, advertising, and collateral materials for multiple departments, as well as with external contractors. Accountable for department budget management and program budget constraints, and for delivering operational excellence across all areas of implementation. Manage CRM and email. Position may require extended hours for coverage during storms or other energy delivery emergencies.

Primary Duties

• Manage a group of internal personnel (including staffing, coaching, performance reviews and career development) and contractors developing and implementing multiple marketing strategies and initiatives for residential and business customers. Coordinate delivery and communication of programs and services across departments including Communications, Customer Operations, Legal, Regulatory and customer-facing organizations. 30%
• Facilitate development of marketing and customer education plans and the associated marketing materials to meet initiative objectives. Manage the content production of others. 30%
• Manage individuals responsible for department and program budgets including invoice tracking, accruals forecasting, reconciliation with ledgers and financial reporting. 25%
• Lead and develop strategy for identifying customer outreach opportunities to educate customers and promote marketing initiatives across channels including digital, advertising, direct mail, email and events.

Job Scope

Manage internal personnel and contractors developing market strategies and tactics for various marketing initiatives. Budgets for initiatives can vary between $1-5 million annually. Knowledge of business processes and how marketing programs interface with them is essential. This position will solicit input and drive consensus for approval from multiple departments.

Minimum Qualifications

Preferred Qualifications

Benefits

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