Digital Marketing Specialist

Job Description

Job Description

Benefits :

401(k)

Bonus based on performance

Health insurance

Paid time off

Training & development

About US :

Abacus Business Computer (abcPOS) is a New York City-based technology company specializing in comprehensive point-of-sale (POS) systems and integrated payment solutions. With over 30 years of industry expertise, abcPOS offers an all-in-one platform that combines POS systems, merchant services, and growth-focused marketing tools.

Serving more than 6,000 businesses and supporting over 40,000 devices, abcPOS empowers a diverse customer base from restaurants and retail stores to e-commerce ventures, franchises, and international enterprises with scalable, reliable, and innovative business solutions.

What We Looking For :

Were seeking a Digital Marketing Specialist with strong skills in SEO, SEM, and content creation for the hospitality industry to lead our online growth efforts.

Responsibilities include :

• Creating and executing SEO strategies and PPC campaigns.
• Writing engaging, restaurant-focused content for all digital channels.
• Using data and analytics to improve campaign performance.
• Managing retargeting strategies to boost conversions.
• Collaborating with our external agency on technical SEO.
• Working with Sales and Business Development to generate leads through video marketing, email campaigns, and digital ads .

This role is perfect for someone whos creative, data-driven, and passionate about digital marketing in the food and hospitality space.

Required Skills

• 2+ years of digital marketing experience .
• Strong SEO expertise : technical SEO, content optimization, and link building.
• Deep paid search (PPC) knowledge : Google Ads & Meta Ads.
• Creative Suite proficiency : Canva, Adobe (InDesign, Illustrator, Premiere Pro).
• Experience with HubSpot & Salesforce .
• Fluent in Mandarin (Chinese) and English .
• Exceptional communication skills (written & verbal).
• Strong multitasking & time management ability to handle multiple projects.
• Collaborative mindset aligning digital marketing efforts with business goals.

Preferred Qualifications

• Hospitality industry digital marketing experience .
• Multi-channel expertise :
• Mobile marketing
• Email marketing
• Pay-per-click (PPC) marketing
• Social media marketing
• Content marketing
• Search engine optimization (SEO)