Sr. Marketing Data Scientist

Job Description

About the Role As a Senior Marketing Data Scientist , you’ll be part of the Marketing Data Science & Analytics team , driving growth and engagement through AI-powered BI, advanced analytics, and machine learning.

You will play a key role in enabling data-driven marketing strategies across acquisition, onboarding, engagement, and renewal.

What You’ll Do

• Identify, prioritize, and execute opportunities to scale marketing efforts across acquisition, engagement, and retention.
• Evaluate the incremental impact of marketing investments through experimentation (A / B testing, causal inference) at both macro and granular levels (channel, tactic, creative, etc.).
• Build, operationalize, and iterate on data science solutions such as Marketing Mix Models, Audience Scoring, and Customer Segmentation to drive intelligent marketing strategies.
• Provide closed-loop data science support for audience-centric marketing, including audience sizing, experiment design, segmentation, and targeting model development.
• Support pricing, promotions, and other key business decisions through experimentation and ad hoc analysis.

Minimum Qualifications

Preferred Qualifications

What We Offer

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