Community Manager
Lead the Welcome. Set the Standard. Love What You Do.
Location : Santa Rosa, CA | Company : Rutherford Management Company
At Rutherford Management Company, our Community Managers are both business leaders and hospitality leaders , balancing financial stewardship with exceptional resident experiences.
This role is responsible for all aspects of community operations , including leasing, marketing, financial performance, resident experience, and team leadership. The Community Manager personally drives leasing and marketing efforts while leading the on-site team to meet occupancy, financial, and service goals.
Essential Functions
Leasing & Marketing
- Primary leasing agent : conduct tours, follow up with prospects, process applications, and execute leases.
- Develop and implement marketing strategies to drive qualified leads, including online presence, outreach, social media, and local partnerships.
- Monitor leasing activity, conversion ratios, and traffic sources; adjust tactics to achieve occupancy and leasing velocity goals.
- Lead renewal strategies by proactively engaging residents, presenting renewal offers, and ensuring timely lease execution.
- Regularly review market comps and make pricing recommendations to remain competitive.
Financial & Operational Leadership
Manage property-level performance, including revenue growth, expense control, and budget compliance.Prepare and review monthly financials, variance reports, and forecasts in partnership with the Regional Manager.Ensure timely rent collection, delinquency resolution, and compliance with all company policies and procedures.Coordinate preparation of market-ready units with Service Team members, minimizing vacancy days and ensuring high-quality presentation.Conduct weekly property walks and annual unit inspections to uphold RMC standards and proactively identify asset preservation needs.Resident Experience
Deliver a hospitality-first resident experience , ensuring all interactions are professional, personalized, and solutions-oriented.Address resident concerns promptly and thoughtfully, balancing empathy with policy compliance.Promote community engagement events and initiatives to build a strong sense of belonging.Support online reputation management through resident surveys, review platforms, and consistent follow-up.Team Leadership
Recruit, hire, train, and supervise property team members (Service Managers, Service Technicians, etc.).Provide coaching, performance feedback, and professional development aligned with RMC's leadership values.Coordinate work schedules and approve payroll hours while maintaining labor cost controls.Foster a culture of collaboration, accountability, and recognition consistent with our core values.Risk & Compliance
Maintain compliance with Fair Housing and all applicable landlord-tenant laws.Proactively identify and address risk management concerns related to safety, liability, and resident conduct.Manage eviction processes, legal issues, and vendor relationships in accordance with RMC policy.Ensure documentation, contracts, and resident files are complete, accurate, and audit-ready.Knowledge, Skills & Experience
Minimum of 3 years in multifamily property management, with at least 2 years in a supervisory role.Demonstrated leasing success with strong closing ratios and occupancy performance.Proven ability to develop and execute creative marketing campaigns that drive results.Strong financial acumen with experience in budgeting, variance analysis, and NOI growth.Proficiency with property management software (Entrata preferred) and Microsoft Office Suite.Strong communication, interpersonal, and leadership skills; ability to balance hospitality with accountability.Knowledge of California landlord / tenant law, Fair Housing regulations, and property risk management.Company Culture
RMC is a hospitality-driven, innovation-forward company where Community Managers set the tone for excellence in resident experience and operational performance. We believe in :
RISE 2.0 Programs for growth, recognition, and innovation.MyRISE Ownership Program for employee empowerment and shared success.Hospitality-First Service as our brand identity.Collaborative Leadership rooted in our CARE model.Community Managers are expected to be role-model leaders who balance business results with people-first leadership, ensuring their communities thrive financially and culturally.
Values & Core Competencies
Values
Integrity & HonestyDriven & AccountableCollaborative & InclusiveHighest Quality & ProfessionalismHospitality-First MindsetCore Competencies
Leasing & Marketing ExpertiseLeadership ExcellenceStrong Interpersonal SkillsEffective & Compassionate CommunicationProactive Problem SolvingFinancial & Operational AcumenSelf-Management & AdaptabilityWork Conditions
Standard schedule : Monday-Friday, 9am-6pm. Additional evening / weekend hours may be required during high vacancy, lease-ups, or events. Regular travel between properties and to company-wide meetings, trainings, and events.
Background Check and Drug Screen Required
#J-18808-Ljbffr
