VP, H&W Dental Marketing – Independent

We are seeking a dynamic, entrepreneurial-minded marketing leader to drive acquisition, activation, usage, and retention within the dental independent segment. The ideal candidate will excel at developing innovative, data-driven marketing strategies and collaborating closely with sales, marketing, and internal teams to expand partnerships and deliver meaningful business results.

Our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities

• Lead marketing initiatives that support acquisition, activation, usage, and retention of independent dental practices.
• Develop and execute omni-channel marketing plans tailored to independent practices, aligning with both CareCredit and dental business objectives.
• Collaborate with sales leadership to segment and prioritize resources to maximize growth opportunities.
• Develop and present marketing strategies, quarterly business reviews, and annual marketing calendars to stakeholders.
• Leverage research, analytics, and consumer insights to inform marketing strategies and action plans.
• Design and deploy B2B and B2B2C marketing programs that drive new provider and consumer accounts and volume growth.
• Support client education and training programs that empower independent practice teams to enhance customer financial experiences.
• Innovate offers, pricing, and promotional campaigns to increase CareCredit usage and retention.
• Collaborate cross-functionally with H&W marketing functions, analytics, finance, and agency teams to optimize campaign performance and ROI.
• Manage marketing budgets, including forecasting and expense tracking.
• Lead cross-functional projects and drive collaboration across multiple levels of management.
• Perform other duties and / or special projects as assigned.

Qualifications / Requirements

Desired Characteristics

The salary range for this position is $130,000.00 - $210,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.

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