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Digital Marketing Manager
Digital Marketing ManagerMediabistro • Costa Mesa, CA, United States
No longer accepting applications
Digital Marketing Manager

Digital Marketing Manager

Mediabistro • Costa Mesa, CA, United States
30+ days ago
Job type
  • Full-time
Job description

Digital Marketing Manager

The Insurance Digital Marketing Manager will drive the strategy and optimization of paid media across all active paid marketing channels - SEM, Programmatic (Video / Audio / Display), Paid Social Media (META / Tik Tok / etc.), Direct Mail, etc. to attract, engage and acquire customers.

Ideal Candidate

Understand full funnel marketing and how different marketing channels & tactics work together to drive a prospect through to conversion.

Have a thorough understanding of how to optimize different paid marketing channels.

Be an effective communicator that can simplify marketing KPIs / jargon and tie to business objectives.

Have a creative eye and experience developing and executing campaigns.

Be curious / go getter, continually looking for new opportunities to improve our marketing efforts.

Have experience effectively managing a team of direct reports

What You'll Do

Develop, implement, and evaluate programmatic advertising, search engine marketing, paid social media advertising, broadcast TV and Direct Mail to increase brand awareness, generate leads, and sales.

Oversee budget development and monitoring. Evaluate and recommend programs to increase the profitability of the online channel.

Analyzes results of projects and campaigns, making recommendations to optimize and improve performance. Perform other duties and responsibilities as assigned or required.

Works closely with internal departments-such as product management, sales, research, big data, IT, ebiz and outside advertising agencies and vendors to execute programs. Recommends marketing programs and provides creative and strategic direction to agencies. Participates in cross-functional project teams to drive projects.

Investigates emerging interactive media and provides recommendations for potential projects. Identifies opportunities for new, innovative programs and interfaces with executive management and other key managers as needed to champion new ideas.

Ensures design and content meet brand and legal standards, adhering to best practices in usability. Performs regular competitive analyses, reports relevant findings, and recommends digital marketing innovations to be tested.

Supports the Head of Acquisition Marketing in planning and strategy development.

Makes decisions daily that impact marketing strategies, priorities and budgets. The employee must make decisions that support the business strategy, reporting into the Group Manager of Acquisition Marketing.

What You'll Need

Bachelors Marketing Preferred

10+ years Digital marketing Required

3-5 years Management / Supervisory Preferred

Analyze results of projects and make recommendations for next steps.

Excellent communication, interpersonal and leadership skills.

Must be proficient with Microsoft Office applications (Word, Excel, PowerPoint, etc.).

Perform competitive analysis and develop strategic plans.

Manage outside vendors and agencies relationships.

Must be a self-starter and enjoy working in a fast-paced team environment.

Time management and prioritization skills are key as this position will have multiple projects and campaigns at one time

Strong knowledge of best practices in display advertising and search engine marketing is required.

The starting pay range for this position is :

$156,500.00 - $208,100.00

Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.

Remarkable benefits

Health coverage for medical, dental, vision

401(K) saving plan with company match AND Pension

Tuition assistance

PTO for community volunteer programs

Wellness program

Employee discounts

AAA is an Equal Opportunity Employer

The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).

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Digital Marketing Manager • Costa Mesa, CA, United States