Audience E-Communications Manager

Application Deadline

Friday, Nov 21, 2025

Location

Ann Arbor, MI

Salary

$65,000 – $80,000

Department

Digital

Reports To

Director of Digital Audiences

Application Process

A cover letter and resume are required. Your cover letter should indicate why you are interested in the position and your relevant qualifications. Apply online at

michiganpublic.org .

Job Summary

Michigan Public is seeking an Audience E-Communications Manager to lead the strategy, production, and performance of our email communications across the station. Reporting to the Director of Digital Audiences, you’ll sit at the intersection of editorial, audience engagement, and membership—helping us grow the reach of our newsletters and email communications, deepen relationships with readers and our members, and support the sustainability of public media through donor campaigns. This position is based in Ann Arbor, MI, with three days required on‑site per week.

Responsibilities

Newsletter & E‑communication Strategy & Content

Act as key stakeholder for email platforms and their management, provide training, and model best practices of e‑communication strategies across our station.

Plan and manage the newsletter calendar, ensuring consistent delivery and alignment with coverage priorities and strategy.

Manage end‑to‑end production and distribution of our daily, weekly, and special‑topic newsletters, featuring our best digital, audio, and community‑based content.

Work with content creators across the station to develop and grow a strong and consistent editorial voice across products, while tailoring tone to specific newsletter audiences.

Audience Engagement & Performance

Monitor and analyze performance metrics (open rates, CTRs, unsubscribes, etc.) and use insights to optimize subject lines, design, timing, and content strategy.

Test and iterate new newsletter formats, segmentation strategies, and calls to action to improve engagement and growth using best practices for email campaign development, list segmentation, A / B testing, and deliverability optimization.

Monitor trends in email marketing and oversee innovative approaches to grow subscriber and membership lists and boost engagement.

Fundraising & Development Integration

Partner with the development team to plan and execute donor fundraising campaigns through newsletters and other e‑communications, including seasonal fund drives and urgent‑response appeals.

Help segment email lists for targeted donor outreach and coordinate messaging cadence with development staff.

Oversee data reporting on fundraising email effectiveness, track progress, and suggest strategies for improvement.

Required Qualifications

3+ years of experience in digital journalism, newsletter production, audience engagement, or nonprofit communications.

Strong writing and editing skills, with a sharp editorial eye and an understanding of what engages digital audiences.

Demonstrated experience with email platforms (e.g., Constant Contact, Mailchimp, etc.).

Familiarity with fundraising or donor messaging—especially in the nonprofit, media, or public media space.

Comfort working with analytics platforms (Google Analytics, email dashboards) to inform decisions.

A collaborative spirit and ability to work cross‑functionally with editorial, marketing, and development teams.

Passion for public media and a belief in the value of independent journalism.

Benefits

Generous time off

A retirement plan that provides two‑for‑one matching contributions with immediate vesting upon meeting eligibility requirements

Many choices for health, dental, and vision insurance

Life insurance

Long‑term disability coverage

Flexible spending accounts for healthcare and dependent care expenses

EEO Statements

Michigan Radio is committed to attracting and retaining a creative workforce filled with varied perspectives and experiences to enhance and continue our mission of producing trusted content to grow a diverse community of listeners. We are committed to fostering a diverse, equitable and inclusive environment for people from all backgrounds, identities and ages.

University of Michigan is an equal employment opportunity employer.

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