Director of Sales & Marketing

Job Description

Job Description

Salary : $80 - $87K (DOE)

Job title : Director of Sales & Marketing (DSM)

Department : Customer Service, Sales and Marketing (CSSM)

Reports to : CEO

Status : Exempt, Full Time, 40+ hours per week

Competitive Wage, Great Benefits!

Open until filled

About us :

Hummingbird Wholesale is a family and employee-owned & operated company distributing organic food throughout the Pacific Northwest and into northern California. We are a team of highly engaged and extraordinarily productive people who are inspired to work hard, have fun, and give our very best at all times. We are motivated by our mission, vision, and values. We work effectively & efficiently, and enjoy connecting with each other through our daily work.

Our Mission, Core Values, and Culture :

We endeavor to serve people and the planet by providing the highest quality, most nutritious foods, grown as locally and sustainably as possible to nourish the body, mind, and soul. We practice principles of ecological & social justice in our business operation, and strive for minimum packaging and waste. We value long-term relationships with farmers, vendors, coworkers, and customers.

Do you want to work at an Employee-Owned Company who is rated one of the 100 Best Green Workplaces in Oregon?

In January 2023, Hummingbird owners Charlie and Julie Tilt made a bold move by transitioning their ownership of the company to an Employee-Owned Purpose Trust, securing and guiding the mission and values of the business into perpetuity. The Purpose Trust was established to serve as a co-creator of life-enhancing, inclusive, and healthy food systems for our regional and global community. We invite you to join us as we work together to transform the world toward a sustainable food production system that supports the health of the people who depend on it, as well as the earths precious ecosystems.

Can work be fun?

We think so! Creating a positive, safe, and healthy work environment is central to our mission and values. From our weekly, all-company huddles where we share what's going on in each department and our quarterly profit sharing program, to unique benefits like our coworker annual self-care stipend, we walk our talk.

Compensation Benefits + Perks :

We offer competitive wages and generous benefits and perks, including health insurance with an HSA option, paid vacation, paid holidays, paid sick leave, paid volunteer time, 401(k), profit sharing, self-care funds, wholesale pricing on Hummingbird products and with a curated list of local vendors, and more!

Job Summary :

Hummingbird Wholesales Director of Sales & Marketing (DSM) serves as a collaborative member of the Leadership Team in creating and successfully implementing long and short-term strategic plans and budgets. The DSM is responsible for developing sales and marketing strategies to achieve company and profit goals, brand recognition, and excellence in service, while ensuring activities and outcomes are consistent and in line with company objectives, brand standards and Hummingbirds mission and values. The DSM leads the companys Customer Service, Sales and Marketing (CSSM) teams to work as a team toward prioritized objectives and financial goals. The Director of Sales & Marketing creates and reinforces an environment of collaboration and clear communication with the various departments within the company to provide the customer with an extraordinary experience when working with Hummingbird.

Essential Functions :

• Responsible for developing integrated sales and marketing plans, overseeing annual strategic sales plans that include customer, product, service and territory objectives, and leading the CSSM team in successfully meeting or exceeding company goals; clearly communicates the sales goals and strategy across the organization to support collaborative efforts in accomplishing these goals.
• Responsible for developing, reviewing and upholding company brand standards, with input from the CEO and other company leadership, and in collaboration with the Marketing team.
• Lead the establishment of sales territories, quotas, and goals; collaborate with Logistics, Warehouse, Purchasing and Production leadership to develop, evaluate and implement plans; support the CSSM team in implementing related plans to accomplish these.
• Achieve satisfactory profit targets, gross margins, and market share in relation to preset standards, and industry and economic trends, remaining consistent with our mission and principles.
• Remain current with marketplace trends and collaborate with the CSSM team to adjust sales strategy to trending customer needs.
• Direct sales forecasting activities and set performance goals accordingly.
• Collaborate with the Sales team and the Customer Service Manager to analyze customer insights and market trends to inform marketing and sales initiatives, and to assess customer needs and to develop programs and processes in support of an extraordinary customer experience.
• Develop and manage Sales and Marketing operating budgets and evaluate budget outcomes to stay within the approved budget.
• Develop and manage relationships with key customers and partners, and assist CSSM team members with maintaining relationships and negotiating and closing deals in order to achieve short and long-term company goals.
• Prepare Leadership and Board reports to demonstrate outcomes against goals, areas of success, and areas needing adjustments in strategy to meet goals.
• Lead the creative process for, and development of, Hummingbirds public face; identify available tools and mediums best suited to reach identified target audiences, including all public and customer facing materials to promote Hummingbird company objectives. These may include print and digital communication tools, creation of promotional materials, advertising, point of sale materials, website, social media & other digital media, demos / tastings, and other activities tailored to meet customer needs and Hummingbirds company goals. Assess impact and results for continuous improvement.
• Develop and lead implementation of marketing plans for product development, positioning, packaging, promotion and pricing strategies to produce the highest possible long-term market share for the Company, in collaboration with a cross-functional Product Management team, including Sourcing, Production and Pricing, and other HW leadership.
• Represents company at trade association meetings to promote product and company goals.
• Responsible for supporting the professional development of the CSSM team by creating annual performance plans and goals; this includes training and mentorship for sales strategy, planning and implementation, and customer relationship management, as well as marketing strategy and tactics; look for opportunities to advance skill sets and further education to develop a bench of candidates for growth opportunities within the company.
• Supports CSSM teams to prepare, maintain and follow policies and procedures.
• Establishes and maintains relationships with industry, community and strategic partners.
• Seeks out, and actively engages in, education and self-development, in support of personal and professional growth.
• Uses all company systems in compliance with established policies and procedures including workplace safety and food safety policies and procedures.
• Ensure team members follow established policies and procedures.
• Be responsible for teams budget performance and successful achievement of team goals.
• Committed to solid company profits consistent with our mission and principles.
• Participates and contributes to strong safety culture by working safe and supporting safety with Coworkers.
• Help generate healthy company profits consistent with our mission and principles.
• Uphold the highest standard of food safety by following all policies and procedures in the Food Safety Plan applicable to the job title.
• Communicate in-person, via phone, and over email in a friendly and professional manner.
• Participate in department meetings and trainings as needed and / or scheduled.
• Complete company-sponsored training in Lean and Kaizen culture, uses Lean and Kaizen principles in collaboration with co-workers to reduce waste, improves customer outcomes, and supports company goals and objectives.
• Comply with all applicable company, governmental, and regulatory agency policies and guidelines.
• Give great customer service, understanding that every relationship counts. Build mutually rewarding, long term relationships with Coworkers, customers, vendors, and community.
• Help drive our sustainability practices through participation and helping improve company sustainability initiatives and programs. Complete company-sponsored training and participate in Hummingbirds waste-stream reduction program, minimizing waste and properly sorting waste-stream items into designated receptacles.
• Arrive at work each day excited and ready to participate in helping others do their best. Be committed to having fun.
• Be enthusiastic and active in growing and improving personally and professionally.
• Exhibit respectful behavior.
• Have excellent attendance and punctuality.

Additional Functions :

Job Requirements and Qualifications :

Education : Bachelor Degree in marketing, business or related field required, or commensurate experience.

Training Requirements : (licenses, programs, or certificates) : None required, though any relating to items listed under Skill Requirements or Experience is helpful.

Skill Requirements :

Experience :

Physical, Mental and Visual Requirements :

Special Information (travel required, workplace environment, etc.) :