Director of Strategy & Market Performance, Game Content & Studios

Director of Strategy & Market Performance

At Microsoft, our mission is to enable every individual and organization on the planet to achieve more. In Microsoft Gaming's Game Content and Studios division, we support this mission by bringing the joy and community of gaming to everyone. We are home to some of the most iconic franchises in gaming history : Age of Empires, Call of Duty, Candy Crush, DOOM, Fallout, Forza, Gears of War, Halo, Minecraft, The Elder Scrolls, World of Warcraft, and more. We believe when everyone plays, we all win.

The Director of Strategy & Market Performance plays an essential part within the Game Content & Studios Business & Operations organization. Reporting to the GM of Business and Product Management, this person is responsible for leading change by collaborating with Studios to improve engagement and portfolio health. This position focuses on strategic planning, which includes assessing markets, shaping business strategies, and driving monetization efforts. Achieving success means being able to define and tackle complex issues, identify important insights, find creative solutions, and work effectively with a range of different stakeholders. You will be required to have robust analytical, communication, and decision-making skills, regular interaction with partners, and proficiency with CRM, marketing, and analytics tools to support global expansion and product management. The Director of Strategy & Market Performance will have extensive experience with email marketing platforms and analytics tools such as Google Analytics, Tableau, Looker, Braze, or equivalent. They should possess a thorough understanding of mobile measurement technology and attribution, along with a proven ability to leverage data to optimize marketing strategies and deliver measurable impact. Familiarity with measurement and optimization approaches for full-funnel, multi-channel campaigns is essential, including evaluating the effectiveness of both Brand Marketing and Performance Marketing and understanding their interconnection. Communication skills are required to translate complex data into actionable recommendations for creative and strategic partners. The Director of Strategy & Market Performance should demonstrate success in operating within a new, evolving function that balances strategic vision with hands-on execution, as well as expertise in A / B testing, segmentation, and performance marketing analytics and attribution. This includes modeling post-back event flows, managing ad platform signal ingestion and return, and applying probabilistic versus deterministic attribution models with implications for reporting. In the end, it's the people of Game Content & Studios that make this place truly special. When you join, you'll find yourself in the company of incredibly bright, warm, and creative individuals all united and working toward a single goal. Come help us reach it!

Responsibilities

Serve as center of excellence for Game Pass maximizing reach, monetization, and long-term asset health as well as content valuation, pricing / SKU policies, and global geo-pricing strategies. Collaborate with Game Pass and Marketing on maximizing reach, monetization, and long-term asset health. Partner with Central Marketing to capture efficiencies and cost savings and track overall progress towards productivity savings. Drive continuous improvement in resource allocation and spending efficiency.

Qualifications

Required Qualifications : Master's Degree in Business Administration or related field AND 4+ years marketing, strategy, business planning, consulting, banking, finance, economics, and / or partner organization experience OR Bachelor's Degree in Business, Finance, Economics, Liberal Arts, Computer Science, or related field AND 6+ years marketing, strategy, business planning, consulting, banking, finance, economics, and / or partner organization experience OR equivalent experience. 4+ years in marketing analytics, growth marketing, or lifecycle marketing roles, with experience in email / push and campaign performance measurement. Experience in SQL and a statistical programming language (e.g., Python, R).

Preferred Qualifications : Experience working in gaming, entertainment, or live-service product marketing. Familiarity with distributed data processing frameworks (e.g., Spark). Exposure to global and regional marketing campaign planning and execution.