Timberland : Manager, Wholesale Marketing - Sneaker

Manager, AMER Wholesale Marketing, Sneaker Channel

At Timberland, we're a force of nature. We're a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.

So, before we get to the job details, take a minute to learn a little more about us our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, Timberland just may be the place for you.

A day in the life of a Manager, Wholesale Marketing, Sneaker Channel at Timberland looks a little like this.

As the Wholesale Marketing Manager, Sneaker Channel you will be responsible for developing and executing strategic marketing initiatives that drive brand awareness, consumer engagement, and sales growth across Timberland footwear and apparel categories.

Let's break down that day-in-the-life a bit more.

• Develop seasonal wholesale marketing plans aligned with brand objectives and Sneaker Channel market trends.
• Adapt global marketing strategies for regional relevance and account-specific needs.
• Lead go-to-market planning for seasonal launches and campaigns.
• Build strong relationships with key wholesale accounts and distributors.
• Plan and execute co-op marketing initiatives to maximize brand visibility and sell-through.
• Serve as the primary marketing liaison for Sneaker Channel wholesale partners.
• Manage portion of US wholesale marketing and Canadian marketing budgets and ensure efficient allocation of resources.
• Track campaign performance and measure ROI to optimize future investments.
• Oversee in-store marketing programs, including POP materials, shop-in-shops, visual merchandising, and retail events.
• Support digital marketing initiatives for wholesale partners to enhance omnichannel presence.
• Ensure marketing assets meet brand standards and are localized for Sneaker consumers.
• Collaborate with brand, creative teams and agencies to oversee project timelines and deliver high-quality and relevant campaign assets.
• Monitor Sneaker retail trends and consumer behavior to inform marketing strategies.
• Analyze sell-through data and campaign impact to refine future plans.
• Partner with internal teams (sales, product, global marketing) to ensure alignment and timely execution.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements within the industry and competitive landscape.

The foundation skills you will need in this position are :

Hiring Range : $88,000.00 USD - $110,000.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.