Market Data Analyst

Reporting to the Marketing Director, the Market Data Analyst is responsible for gathering, analyzing, and interpreting market trends, customer behavior, and competitors’ activities to drive informed strategic decision‑making, resulting in improved performance. This position is essential to shaping how we uncover growth opportunities, measure marketing effectiveness, and craft product positioning strategy within the infrastructure safety industry. The ideal candidate is a proactive, analytical thinker who can transform complex data into actionable insights that support business growth.

Key Responsibilities

Market Research

Conduct comprehensive market research to identify trends, emerging opportunities, competitors’ activities, and areas for strategic growth.

Prepare and present reports based on market analysis and sales performance.

Analyze research data to provide actionable insights and recommendations.

Marketing Campaign

Based on market research, recommend strategic marketing communication plans including social media strategy, participation in tradeshows and other industry events.

Work with marketing vendors and develop marketing communication material.

Continue to monitor and measure the impact of the marketing campaign and revise as necessary to increase the marketing ROI.

Data Analysis & Customer Insights

Leverage platforms such as HubSpot and Google Analytics to track and analyze customer interactions.

Analyze historical sales data by product group, customers, geography and other criteria.

Uncover behavioral patterns, product preferences, and engagement drivers through in-depth data analysis.

Perform segmentation analysis to refine audience targeting and messaging

Develop and deliver reports on industry trends, competitor positioning, and market dynamics.

Develop and maintain a deep understanding of industry knowledge and trends.

Assist in measuring brand awareness, customer satisfaction, and market penetration.

Partner with sales and business development to align market insights with go-to-market strategy.

Communicate complex data findings clearly and effectively to cross‑functional stakeholders.

Collaborate with the Sales and Marketing team to develop and implement effective sales strategies.

Support testing strategies, survey analysis, and attribution modeling to refine marketing tactics.

Qualifications and Requirements

Bachelor’s degree in Marketing, Finance, Data Analytics, Business, or a related field.

2–4 years of experience in a market analysis, sales, or data‑focused role.

Strong proficiency in Excel and data visualization tools (Power BI, Tableau, or similar)

Experience with HubSpot, Google Analytics, and CRM systems.

Working knowledge of SQL or other data query languages a plus

Ability to interpret complex data sets and translate into actionable insights

Strong communication and presentation skills

Self‑motivated, detail‑oriented, and able to manage multiple projects with competing deadlines

What We Offer

Competitive compensation

Health, dental, vision, short & long‑term disability, and life insurance options

401(k) with company match

Paid time off and holidays

Supportive and team‑oriented work environment

About Hill & Smith

Hill & Smith, Inc. is an industry‑leading manufacturer of highway safety products, software, and services committed to protecting the traveling public and enhancing infrastructure safety. Headquartered in Columbus, Ohio, we are a member of the HS Roads & Security division of Hill & Smith Holdings PLC, based in Birmingham, England and publicly traded on the London Stock Exchange. Our worldwide Group Purpose is to “Create sustainable infrastructure and safe transport through innovation.”

Hill & Smith, Inc. operates four manufacturing facilities in the US and sells a wide array of transportation safety products around the world. Our products include roadside safety hardware (steel barriers and attenuators), work zone safety products (arrow boards, message boards, and speed trailers), and ITS smart work zone solutions (roadside data collection equipment and software).

Our purpose is to design and deliver innovative solutions to protect the traveling public and road workers by making transportation safer, smarter, and more sustainable.

At Hill & Smith, our values guide everything we do :

Our Core Values

Safety – Safety is everyone’s responsibility.

Trust and Respect – We build trust through responsible actions and honest relationships. We value everyone and treat people with dignity and professionalism.

Urgency – We act promptly and with the intention to make things happen efficiently and effectively.

Collaboration – We work hand in hand to achieve our goals.

Accountability – Each of us is responsible for our words, our actions, and our results.

Forward Thinking – We always look ahead and plan for what could happen. We aren’t afraid of taking risks, and we are always willing to learn and grow.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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