Director of Consumer Banking Strategy and Product Development

Primary Office Location :

626 Washington Place. Pittsburgh, Pennsylvania. 15219.

Join our team. Make a difference - for us and for your future.

Position Title : Director of Consumer Banking Strategy and Product Development

Business Unit : Retail Operations

Reports to : Chief Consumer Banking Officer

Position Overview :

This role leads the strategic direction for the full consumer banking portfolio including retail, small business, & adjacent product lines by driving integrated strategies that align with evolving customer needs and market dynamics. Demanding a blend of strategic foresight, analytical rigor, and operational execution across the product lifecycle, from ideation through delivery. Leverage emerging technologies, data insights, and consumer behavior trends, partnering with marketing & analytics teams to define & anticipate customer needs, enabling proactive identification of future opportunities.

Primary Responsibilities :

Drive Portfolio Strategy : Lead the strategic planning and execution for consumer banking products, ensuring alignment across retail, small business, and related segments to meet evolving customer needs. Leverage and grow a deep understanding of the consumer banking business to drive product development, boost adoption, strengthen customer relationships, and increase profitability.

Product Lifecycle and Growth Strategy : Lead end-to-end product development-from concept to launch and optimization-to deliver customer-focused solutions. Drive profitability through growth tactics, performance reporting, and strategic marketing direction. Act as subject matter expert, providing product, audience, and competitive insights to support Retail sales efforts.

Leverage Technology and Market Trends : Monitor emerging technologies, evolving customer behaviors, and competitive dynamics to drive product innovation, shape pricing strategies, and uncover future opportunities. Identify key trends, track progress toward strategic goals, and evaluate the impact of rate changes on the balance sheet to inform recommendations to the pricing committee.

Customer-Centric Strategy and Market Insight : Leverage market, demographic, and behavioral data to drive product sales through strategic messaging, feature optimization, and positioning. Collaborate with marketing and analytics teams to translate customer insights into actionable strategies that strengthen acquisition, engagement, and retention.

Product Leadership and Strategic Collaboration : Leads product management and development using cross-functional teams including IT, Operations, Legal, Compliance, Training, Consumer Banking Solutions, and Marketing. Partners with Consumer Banking leadership on annual budget planning. Represents the product team in vendor management, ensuring critical external vendors meet service level expectations.

Performs other related duties and projects as assigned.

All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation's risk management program. F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions.

Minimum Level of Education Required to Perform the Primary Responsibilities of this Position :

BA or BS

Minimum # of Years of Job Related Experience Required to Perform the Primary Responsibilities of this Position :

15

Skills Required to Perform the Primary Responsibilities of this Position :

Excellent management skills

Excellent communication skills, both written and verbal

Excellent organizational, analytical and interpersonal skills

Detail-oriented

Ability to use a personal computer and job-related software

MS Word - Basic Level

MS Excel - Intermediate Level

MS PowerPoint - Intermediate Level

Strong strategic thinking, data fluency, and tech-savviness required

Must excel at cross-functional collaboration, customer insight analysis, and translating trends into actionable strategies across retail and small business banking

Licensures / Certifications Required to Perform the Primary Responsibilities of this Position :

N / A

Physical Requirements or Work Conditions Beyond Traditional Office Work :

N / A

Equal Employment Opportunity (EEO) :

It is the policy of F.N.B. Corporation (FNB) and its affiliates not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other category protected by law. It is also the policy of FNB and its affiliates to employ and advance in employment all persons regardless of their status as individuals with disabilities or veterans, and to base all employment decisions only on valid job requirements. FNB provides all applicants and employees a discrimination and harassment free workplace.