Talent.com
Digital Marketing Specialist - Search & AI

Digital Marketing Specialist - Search & AI

All Energy SolarSaint Paul, MN, US
20 days ago
Job type
  • Full-time
Job description

Digital Marketing Specialist - Search & AI

The All Energy Solar team is smart, dedicated to our customers, open-minded, and fun. We are composed of the renewable energy industry's best talent. Our projects vary from small residential systems to large-scale commercial projects. If you are ready to join a rapidly growing company with the opportunity for upward mobility, we encourage you to apply with All Energy Solar.

All Energy Solar is seeking a Digital Marketing Specialist - Search & AI to join our team. In this role, you'll help drive high-quality traffic and conversions through paid and organic search campaigns, with a strong emphasis on Google Ads. You'll work closely with internal teams and external partners to align strategy, create compelling content, ensure accurate targeting, and track performance to optimize results. If you're data-driven, detail-oriented, and passionate about using digital marketing to support brand and business growth, this could be the perfect opportunity for you!

Responsibilities & Essential Functions

Campaign Strategy & Execution

  • Strategize, develop, and execute integrated paid and organic search marketing campaigns to drive lead generation, conversions, and revenue growth.
  • Conduct comprehensive keyword research, audience targeting, and A / B testing to continuously optimize campaign performance.
  • Monitor evolving search trends and platform algorithm changesincluding the impact of AI in search engines (e.g., Google AI Overviews)and adjust strategy to maintain strong search visibility.
  • Enhance All Energy Solar's visibility and brand reputation within AI-powered platforms such as ChatGPT, Gemini, and Grok.

Analysis & Reporting

  • Track and report key performance indicators (KPIs) including impressions, click-through rates, conversions, and ROI.
  • Maintain performance dashboards and present data-driven insights to stakeholders across the company.
  • Analyze market trends, competitive landscapes, and digital performance to inform campaign strategy, budget allocation, and ongoing optimization.
  • Leverage automation and AI tools for data analysis, bid management, and campaign forecasting.

    • Collaboration & Innovation

  • Collaborate with internal teams to create and refine ad copy, landing pages, and campaign assets that align with brand standards and strategic objectives.
  • Ensure campaign accuracy and effectiveness by coordinating closely with stakeholders across departments to validate messaging, targeting, and offers.
  • Stay current on digital marketing innovations, emerging tools, and best practices through continuous professional development.

    • Other Duties

  • Other duties and tasks as assigned by management.

    • Skills / Qualifications

    Experience

  • 3+ years of proven experience in digital marketing, SEM, and SEO or a related field.
  • Experience in the solar industry or a related sector (energy, home services, construction) (preferred).

    • Technical Proficiency

  • Proficient with Google Ads, web analytics (e.g., Google Analytics), and keyword tools.
  • Proficient in SEO / SEM strategy, platforms, and best practices.
  • Proficiency in Google Suite / Google Workspace (Slides, Sheets, Calendar, Forms, Docs, Gmail) or related software.
  • Familiarity with CRM and CMS systems such as HubSpot and WordPress (preferred).
  • Experience with AI-enhanced SEM tools (preferred).
  • Successful experience with CRM software and sales analytics tools (preferred).

    • Core Skills

  • Strong understanding of SEO / SEM strategy, platforms, and best practices.
  • Excellent organizational skills and attention to detail.
  • Ability to work under pressure and meet deadlines.
  • Strong interpersonal and communication skills for cross-functional and internal collaboration.
  • Able to work under pressure, prioritize projects, and meet deadlines.

    • Physical Requirements

  • Prolonged periods sitting at a desk and working on a computer (frequent).
  • Must be able to lift up to 15 pounds at times (infrequent).
  • Ability to type at least 50 words per minute (frequent).

    • Compensation

  • This is a full-time exempt salaried position with an expected base annual salary range $55,000 - $65,000 (Depending on Qualifications & Experience).
  • Hybrid : This position is eligible to work a combination of in-office work at AES headquarters (St. Paul, MN) and remote / work from home eligibility : (
  • Note : this is subject to change by management based on company and business needs, may or may not be eligible until 90+ days of employment / training period completion, will be determined and agreed on by management and employee, and contingent upon employees being in good standing).
  • Schedule : Monday - Friday, 8 : 00 AM - 5 : 00 PM (company core hours). This position and the working schedule offers flexibility and may require additional hours outside of normal working hours including but not limited to mornings, evenings, and weekends.
  • PTO accrual per hour will be .03847, up to 80 hours annually (120 hours annually after year 1).
  • 6 paid holidays + 1 floating holiday.
  • Dental + vision insurance (free for individual).
  • Health insurance (free individual option).
  • 401K with company match (eligible after 90 days, age 21+).
  • Discretionary Profit Sharing Bonus based on company performance.
  • Free employee assistance plan.
  • Company-provided training and Continuing Education.
  • Much more!

    • Apply

    Please include a resume with your application. We can't wait to hear from you!

    Equal Employment Opportunity Statement

    All Energy Solar is an equal employment opportunity (EEO) to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location that we facilitate. All Energy Solar is a proud promoter of employment opportunities to our Military and Veterans.

    Create a job alert for this search

    Digital Marketing Specialist • Saint Paul, MN, US

    Related jobs
    • Promoted
    Marketing Project Specialist - Content Writer

    Marketing Project Specialist - Content Writer

    MarvinEagan, MN, United States
    Full-time
    Marketing Project Specialist - Content Writer.Infinity from Marvin is seeking a Marketing Project Specialist to help shape and share our brand story through compelling written communications.In thi...Show moreLast updated: 4 days ago
    • Promoted
    AI Content Marketer

    AI Content Marketer

    VirtualVocationsSaint Paul, Minnesota, United States
    Full-time
    A company is looking for an AI Content Marketer to create and execute content around their AEO strategy.Key Responsibilities Create multi-format content including blog posts, guides, and landing ...Show moreLast updated: 3 days ago
    • Promoted
    Campaign Marketing Specialist

    Campaign Marketing Specialist

    VirtualVocationsSaint Paul, Minnesota, United States
    Full-time
    A company is looking for a Campaign Marketing Specialist to manage and optimize integrated marketing campaigns across digital channels. Key Responsibilities Develop and execute integrated marketin...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Senior Marketing Manager, AI

    Senior Marketing Manager, AI

    VirtualVocationsMinneapolis, Minnesota, United States
    Full-time
    A company is looking for a Senior Segment Marketing Manager, AI.Key Responsibilities Own messaging and positioning for the Core and Admin segment, creating differentiated messaging that addresses...Show moreLast updated: 8 hours ago
    • Promoted
    Senior Product Marketing Specialist

    Senior Product Marketing Specialist

    VirtualVocationsMinneapolis, Minnesota, United States
    Full-time
    A company is looking for a Senior Product Marketing Specialist.Key Responsibilities Monitor the competitive landscape for product launches, feature updates, and pricing changes Conduct deep comp...Show moreLast updated: 30+ days ago
    • Promoted
    Regional Growth Marketing Specialist

    Regional Growth Marketing Specialist

    VirtualVocationsSaint Paul, Minnesota, United States
    Full-time
    A company is looking for a Regional Growth Marketing Specialist to support regional marketing initiatives and collaborate with national teams. Key Responsibilities Support the development and exec...Show moreLast updated: 3 days ago
    • Promoted
    Marketing Analytics Specialist

    Marketing Analytics Specialist

    VirtualVocationsMinneapolis, Minnesota, United States
    Full-time
    A company is looking for a Marketing Analytics Specialist (Freelancer).Key Responsibilities Design and manage marketing and growth analytics frameworks Build and maintain dashboards using tools ...Show moreLast updated: 30+ days ago
    • Promoted
    Digital Marketing Strategist

    Digital Marketing Strategist

    Room & BoardMinneapolis, MN, US
    Full-time
    At Room & Board, we believe in building a better way to work and live.Rooted in principles of modern design, sustainability, and an unwavering dedication to quality, we approach our work with integ...Show moreLast updated: 9 days ago
    Senior Content Marketing Specialist

    Senior Content Marketing Specialist

    MediabistroMinneapolis, MN, United States
    Full-time
    SENIOR CONTENT MARKETING SPECIALIST.Content creation is at the heart of this role, with a wide variety of opportunities for making an impact. This role will contribute to the company’s social media ...Show moreLast updated: 5 days ago
    • Promoted
    Google Ads Specialist

    Google Ads Specialist

    VirtualVocationsMinneapolis, Minnesota, United States
    Full-time
    A company is looking for a Google PPC and Ads Specialist.Key Responsibilities : Monitor campaigns daily to ensure optimal performance Provide creative input for ad copy and images, and manage acc...Show moreLast updated: 3 days ago
    • Promoted
    Senior Marketing Automation Specialist

    Senior Marketing Automation Specialist

    VirtualVocationsSaint Paul, Minnesota, United States
    Full-time
    A company is looking for a Senior Specialist, Marketing Automation & Campaigns.Key Responsibilities Execute multi-channel campaigns targeting Tier 1-3 accounts in collaboration with sales Manage...Show moreLast updated: 30+ days ago
    • Promoted
    Digital Marketing Specialist

    Digital Marketing Specialist

    Fresenius Kabi USA, LLCMinneapolis, MN, United States
    Full-time
    The Digital Marketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digital marketing strategies that drive audience engagement, brand equity...Show moreLast updated: 4 days ago
    SEO Specialist

    SEO Specialist

    RM Staffing B.V.Minneapolis, MN, US
    Full-time
    We are seeking a skilled and data-driven.In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions.You...Show moreLast updated: 30+ days ago
    • Promoted
    Ad Operations Specialist

    Ad Operations Specialist

    VirtualVocationsSaint Paul, Minnesota, United States
    Full-time
    A company is looking for an Ad Operations Specialist to manage and execute digital media campaigns.Key Responsibilities Oversee ad server setup and trafficking for advertisers Manage creative as...Show moreLast updated: 30+ days ago
    • Promoted
    Digital Marketing PPC Strategist

    Digital Marketing PPC Strategist

    VirtualVocationsSaint Paul, Minnesota, United States
    Full-time
    A company is looking for a Digital Marketing Paid Search (PPC) Strategist (Remote).Key Responsibilities Lead, optimize, and manage client accounts for paid search and paid social advertising Ana...Show moreLast updated: 4 days ago
    • Promoted
    Digital Production Specialist

    Digital Production Specialist

    VirtualVocationsSaint Paul, Minnesota, United States
    Part-time
    A company is looking for a Digital Production (Part-Time) professional.Key Responsibilities Conduct image retouching and quality control for catalog images Upload catalog content and perform pre...Show moreLast updated: 3 days ago
    Senior Content Marketing Specialist Job at Mortenson in Minneapolis

    Senior Content Marketing Specialist Job at Mortenson in Minneapolis

    MediabistroMinneapolis, MN, United States
    Full-time
    Senior Content Marketing Specialist.Content creation is at the heart of this role, with a wide variety of opportunities for making an impact. This role will contribute to the company’s social media ...Show moreLast updated: 4 days ago
    Technical SEO Specialist

    Technical SEO Specialist

    RM Staffing B.V.Minneapolis, MN, US
    Full-time
    We are seeking a Technical SEO Specialist who deeply understands how search engines crawl, index, and rank content.You’ll play a pivotal role in building a robust technical foundation for our SEO p...Show moreLast updated: 21 days ago
    • Promoted
    AI Data Specialist

    AI Data Specialist

    VirtualVocationsSaint Paul, Minnesota, United States
    Full-time
    A company is looking for an AI Data Specialist to support the improvement of AI-generated content in English.Key Responsibilities Perform data collection, evaluation, and annotation Conduct pair...Show moreLast updated: 19 days ago
    • Promoted
    Senior Digital Campaign Manager

    Senior Digital Campaign Manager

    VirtualVocationsMinneapolis, Minnesota, United States
    Full-time
    A company is looking for a Senior Digital Campaign Manager - Paid Media Strategist.Key Responsibilities Develop and execute multi-channel paid media campaigns, setting clear goals and KPIs Manag...Show moreLast updated: 30+ days ago