Director, Public Relations

Ferragamo is seeking a Director of PR & Celebrity Relations, the ideal candidate will have a deep knowledge of the luxury media industry with a focus on increasing brand awareness, driving sales and repositioning the Ferragamo brand. The role requires a keen understanding of the media & entertainment industries, and the cross functional role Communications plays in driving sales. Expert knowledge of the key players in entertainment & sports is critical, as well knowledge of emerging trends. The candidate must possess strong leadership skills and have a deep understanding of KPI setting, performance monitoring, optimization and reporting.

Job Responsibilities:

• Collaborate with SVP of Marcomm, as well as corporate headquarters, to develop the North American PR, VIP & Influencer strategies.
• Develop PR & VIP/Influencer strategies that increase awareness and drive brand value, with a focus on key categories across Women’s, Men’s & Accessories.
• Define PR & VIP/Influencer activities based on the brands' values and positioning (e.g. activating influencers and social media campaigns, dedicated events, etc.), and support the implementation of innovative ideas in line with new market trends.
• Strengthen the presence and positioning of Ferragamo & the maisons Creative Director across key print, digital & social channels.
• Identify appropriate talent and partner with Global on Celebrity, KOL & Influencer dressing opportunities, working directly with talent team (stylist/manager/agent), to identify press opportunities for maximum impact.
• Ensure product image is communicated correctly and consistently considering the DNA and positioning of Ferragamo.
• Work in synergy with the Global teams to champion local needs & identify key opportunities to seamlessly execute global strategy at a regional level.
• Oversee the coordination of any external partners (PR agencies, etc.)
• Co-ordinate and supervise the disseminations of all PR assets (press releases, pack shots and lookbooks), ensuring the sharing of materials with key stakeholders (internal & external).
• Coordinating and supervising the organization of local and international Press Days, as well as seasonal runway shows in Milan.
• Define and monitor the PR/VIP/Influencer budget and expenditure related to the brands' activities.
• Organize, lead and grow a strong team consisting of 2 coordinators and 1 assistant.
• Oversee regular reporting on PR/VIP/Influencer metrics/results for local leadership & global teams.
• Help develop and oversee retail training for relevant touchpoints specific to PR/VIP/Influencer programs and activities.
• Identify opportunities to collaborate with headquarters on research activities and leverage insights into regional brand/PR strategies.
• Track competitors’ activities in the region and provide feedback to corporate regarding opportunities/risks.

Qualifications:

• The candidate will possess at least 8 - 10 years of experience in Public Relations & Communications including events influencer relations. Additionally, the candidate will possess experience with proven capabilities in the following competency areas of focus:
• Team player and strong collaborator.
• Excellent communications skills across all levels.
• Strong analytical and project management skills.
• Strategic mindset, with strong problem-solving capabilities.
• Existing relationships with key fashion press, stylists and celebrity agencies.
• European luxury retail brand experience preferred but not required.

Travel: 5 to 10%

Relocation: None

Equal Employment Opportunity Statement

Ferragamo USA Inc. and its subsidiaries is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability, or membership in any other protected class under applicable law.

Disability Accommodation

Ferragamo is committed to providing reasonable accommodation to applicants and employees with disabilities. Please tell us if you require reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.