Marketing Campaign Specialist

Marketing Campaign Specialist

We are seeking a creative and data-driven Marketing Campaign Specialist to design, implement, and optimize campaigns that drive brand awareness, engagement, and lead generation. The ideal candidate has a strong background in digital marketing, content strategy, and analytics, with a passion for creating impactful campaigns that deliver measurable results.

Key Responsibilities :

• Campaign Planning & Execution
• Develop and manage marketing campaigns across multiple platforms (email, social media, paid ads, and more).
• Align campaign strategies with business objectives and target audience insights.
• Content & Creative Collaboration
• Work with designers, writers, and other stakeholders to create compelling content and visuals.
• Ensure consistent brand messaging across all campaigns.
• Performance Monitoring & Optimization
• Track key performance indicators (KPIs) such as CTR, conversion rates, and ROI.
• Analyze data to identify trends and optimize campaigns for better results.
• Cross-Functional Collaboration
• Coordinate with the sales and product teams to ensure campaigns support lead generation and revenue goals.
• Provide insights and reports to stakeholders for informed decision-making.
• Market Research & Innovation
• Stay updated with industry trends, tools, and best practices to enhance campaign effectiveness.
• Identify opportunities for new channels and strategies.