Digital Marketing Manager

Overview

IMI plc

At IMI, we're not just creating solutions; we're building careers. So, unlock your potential : do work that matters, grow with us, and be part of a team shaping tomorrow.

Here, you can make a real difference - solving complex engineering challenges that make industries smarter, safer and more sustainable. From the energy that powers homes to the systems that keep the world moving, you'll help create solutions the world depends on.

But it's not just about the work - it's about how you grow. We encourage curiosity, make learning part of everyday life, and give you real opportunities to build new skills and move your career forward.

We believe in nurturing your wellbeing, too, with strong benefits and flexible policies that help you succeed. At IMI, you'll find a supportive, collaborative and inclusive environment where you can truly thrive.

The Digital Marketing Manager position will plan, manages and oversees all aspects of a digital marketing campaign to effectively promote Norgren's brand and products. The duties include planning a digital campaign, delegating responsibilities to the marketing team, and measuring the performance analytics of a campaign.

Work Location & Schedule : University Park / Hybrid 1-2 days / week onsite

Key Responsibilities

• Drives Growth through planning and executing a digital marketing plan to promote brand, products, and services on all available digital marketing channels [PPC, SOCIAL, CONTENT, SOCIAL, WEB, MARCOM, MOBILE] o Execute social media efforts to improve KPIs, including leading and contributing to content creation, graphic design, copy creation, and deadline management.
• Create and apply SMS and email-based marketing campaigns.
• Create digital marketing programs using web, organic, and paid media approaches.
• Experience leading and contributing to website creation, including but not limited to microsites and landing pages.
• Enhance brand awareness in the digital space.
• Create content, videos, podcasts on online sites.
• Consolidate and translate complex technical content into a compelling marketing message that produces a high response and optimal search rates.
• Responsible for the development and execution of strategic marketing plans to support the IA Americas business plan. Provide direction and recommendations based on factual data relating to products, advertising, markets, pricing, strategic planning, acquisitions, etc.
• Identify technology, growth trends, and forecasts in market segments. Identify and develop new products and opportunities for existing products to meet targeted growth plans in conjunction with engineering and operations.
• Coordinate development and implementation of product commercialization, including promotional programs, training programs for field and inside sales distribution networks.
• Communicate with customers and develop strategies and programs to satisfy their requirements.
• Manage, train, and develop team members and evaluate their work performance.
• Apply performance management and leadership techniques to assure positive employee relations.
• Track, measure, and report ROI, using data to optimize and evolve performance.
• Perform other duties as responsibilities necessitate.

Critical Competencies for Success

Pay range : $120k - $135k

Within this range, individual pay is determined based on skills, experience, and qualifications relative to the job requirements. Base pay information is aligned with market location and may be subject to prevailing wage laws, if applicable.

Bonus eligibility : This position is also eligible for a variable incentive pay component, separate from base salary.

What IMI Can Offer You

At IMI, one of our top priorities is to create an inclusive culture of health. We strive to remove barriers to care (whether that be physical or financial) and in doing so, we offer choice for all your health and wellbeing needs.

See below for a general overview of our amazing perks and benefits :

Health & Safety

The physical demands described within the Key Duties & Responsibilities section of this job description are required to perform the essential functions of this position. Reasonable accommodations may be made for individuals with disabilities. Please contact your local HR representative to discuss the specific Work Conditions and Physical Requirements of this role.

Health, Safety, and Environmental Duties - At IMI we are all personally committed to protecting our people, minimizing our impact to the environment, the communities we operate in and our company. All members of our workforce have the duty to ensure the health, safety and welfare of themselves, others, and the environment. Every employee is expected to follow all HSE operating procedures, also to challenge any observed behaviors or unsafe acts.

Code of Ethics

IMI requires the highest standard of ethics in all business dealings, particularly with customers, suppliers, advisors, employees, and the authorities. In accordance with the IMI Way : Our Code of Responsible Business.

Changes to This Job Description

IMI may amend this job description in whole or part at any time.

By submitting your application, you consent to the processing of your personal data in line with IMI's policies. For information about how IMI processes candidates' data, please see the Candidate Privacy Notice at www.imiplc.com / candidate-privacy-notice , available in multiple local languages.

IMI is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.

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