Field Marketing Manager

Goodrich Human Capital provided pay range

This range is provided by Goodrich Human Capital. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$75,000.00 / yr - $90,000.00 / yr

Additional compensation types

Annual Bonus

Our client is a rapidly growing HVAC company in the Northeast and is seeking a motivated and community-oriented Field Marketing Manager. This role blends strategic program development with grassroots outreach to drive lead generation, brand awareness, and customer loyalty through trusted local relationships and community engagement. This position will cover primarily the Central Massachusetts region and can be located anywhere in the region.

Key Responsibilities :

Brand Ambassador & Community Representation

Represent the company at local trade shows, educational seminars, expos, and community events to promote our products and mission.

Build awareness and educate consumers and partners on the benefits of ductless mini-split systems and available incentives.

Serve as a trusted face of the brand in both formal and informal community settings.

Establish and manage partnerships with HOAs, PTAs, retirement communities, and other local organizations to build affiliate marketing channels.

Design and manage programs that leverage commercial clients and business partners to generate residential leads.

Create referral programs targeting satisfied residential and commercial customers.

Work closely with our third-party marketing group to develop co-branded materials, educational content, and program collateral.

Keep affiliate and referral partners informed about product updates, pricing changes, and seasonal offers.

Local Marketing

Manage and grow location-specific social media channels to engage with local audiences and promote the company's presence.

Plan and participate in hyperlocal marketing campaigns, volunteer events (e.g., Habitat for Humanity, food pantries), and other community initiatives.

Identify and execute low-cost, high-impact tactics to increase local brand visibility and drive leads.

Lead Generation & Campaign Execution

Plan and execute local promotional events, workshops, and virtual sessions to attract qualified homeowner leads.

Collaborate cross-functionally with sales, marketing, and operations to align campaign execution with business objectives.

Tracking & Optimization

Monitor the performance of all affiliate and community-driven programs, including lead conversion rates, ROI, and engagement.

Analyze data to refine marketing strategies and continuously improve program effectiveness.

Required Skills & Qualifications :

3+ years of experience in affiliate marketing, field / local marketing, or community outreach

Strong relationship-building and public speaking skills

Highly organized, self-motivated, and capable of managing multiple programs simultaneously

Familiarity with social media management, CRM platforms, and data reporting tools

Experience working with external marketing vendors or agencies is a plus

Core Competencies :

Relationship-Building & Networking

Public Speaking & Event Representation

Strategic Program Development

Lead Generation & Referral Marketing

Data Tracking & Performance Optimization

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Business Development, and Sales

Industries

Specialty Trade Contractors and Consumer Services

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