Global Brand Design Director

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

We are a crew of creatives centered in curiosity and craft, playfulness and purpose, bringing a new vision of wellbeing to life. We inspire and educate by meaningfully expressing the mind / body / community connection. In our role to drive brand distinction around the world, we focus on distinction through rich storytelling, embracing long-term concepts, and obsessing our craft.

core responsibilities

The Global Brand Design Director is responsible for overseeing the company's visual identity and design strategy. They will lead a global design team to create and maintain the brand's identity and experiences across various channels and guest touchpoints. Their work spans a range of media, including packaging, retail communication concepts, digital platforms, moving images on brand screens, and television.

This role leads the development and maintenance of the company's brand identity across all international markets, ensuring consistency in design elements while adapting to local needs, by establishing a comprehensive design system, collaborating with regional teams, and driving creative vision to achieve brand goals on a global scale.

As the Global Brand Design Director, you will be responsible for :

• Developing a design system : Creating a comprehensive set of guidelines and assets for designers to follow, ensuring brand consistency in marketing materials, packaging, digital experiences, and retail environments.
• Leading cross-functional teams : Collaborating with marketing, RBE, DBE, Events, product development and design, strategic sales, and regional teams to integrate brand design across all channels and ensure alignment with business objectives
• Adapting to local markets : Working with regional teams to localize brand elements while maintaining core brand identity, considering cultural nuances and market specific needs.
• Maintaining a global brand aesthetic : Defining and protecting the overarching look and feel of the brand, including color palettes, typography, imagery, and design principles to be applied consistently across all touchpoints worldwide.
• Strategic vision and direction : Developing and executing a long-term brand design strategy, identifying trends, and proposing innovative design solutions to enhance brand perception.
• Quality control : Reviewing and approving all design assets to ensure adherence to brand guidelines and high design standards
• Stakeholder communication : Presenting design concepts to senior leadership and key stakeholders, effectively communicating the rationale behind design decisions
• Packaging design : Oversight of packaging design direction across all global touchpoints (shoppers, retail, campaign)
• Toolkit design : Oversight of design for Campaign and 365 Toolkits / Playbooks
• Campaign ID : Lead and oversee Identity for Campaign IDs with internal resources or external agencies

qualifications

must haves

additional notes

Authorization to work in the United States is required for this role.

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this position is from $168,000 - $220,000 annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equityofferings, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth :

Note : The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

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