Senior Brand Communications Manager

The Opportunity

The Brand Communications team is seeking a Senior Manager to elevate and amplify Adobe's brand messaging and narratives. This individual will have a strong understanding and passion for the technology industry, with proven ability driving visual storytelling and narratives across a variety of communications mediums for internal and external audiences. They will partner closely with Adobe GMO and BU organizations to lead multi-platform communications programs telling the overall Adobe brand story and the impact it has on the industries, cultures, and people it transforms.

What You'll Do

This role will be responsible for building, managing, and externally positioning brand communications strategies in partnership with the overall Adobe Communications team and brand marketing function.

• Identify new trends, movements, communities and platforms that the Adobe brand needs to have a presence, be a part of and / or partner with.
• Drive thought leadership and content development to advance Adobe's brand narrative and awareness among key audiences including business professionals and communicators, and marketing professionals.
• Leverage strong writing and creative storytelling skills to create content for a variety of mediums : bylines, op-eds, media soundbites, standout social media content, executive speech writing and presentations and employee communications.
• Serve as the program manager for key internal and external communications moments to support Adobe's Global Marketing Organization, including preparing messaging and slides for employee meetings and internal initiatives, as well as events, conferences, and more.
• Work effectively with global marketing collaborators and BU partners to understand subject matter areas and craft narratives for different engagements; work closely with Adobe's PR teams to coordinate media engagement and strategy; Adobe's Employee Communications team to drive internal communications, and Adobe's design team to create visual stories.

Experiences To Succeed :

This role requires :

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $109,000 $210,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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