Performance Marketing Associate

Kona Ice is the world’s largest mobile food and beverage franchise, built on bringing joy to communities nationwide. Through an award-winning franchise network, we empower local owners to create unforgettable experiences while giving back to the neighborhoods they serve. At Kona Ice, you’ll join a fast-paced, collaborative team that values innovation, growth, and making a real impact — all while having fun along the way.

We’re looking for a Performance Marketing Associate to support our paid media and performance marketing efforts across multiple digital channels. This is a hands-on role ideal for someone who is detail-oriented, analytical, and has experience in or is eager to grow their skills in digital advertising, analytics, and campaign optimization. In this role, you’ll assist with campaign execution, reporting, and optimization — and help communicate performance insights to franchisees in clear, easy-to-understand terms. You’ll work closely with our Performance Marketing Director and broader marketing team, gaining real-world experience across paid media platforms and analytics tools.

Key Responsibilities

Paid Media Support:

• Assist with the setup, launch, and ongoing management of paid campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other digital channels
• Support keyword research, audience targeting, ad creation, and campaign organization
• Monitor performance metrics, including CTR, CPC, conversions, and budget pacing
• Oversee campaign management for internal franchise marketing programs, including activating and pausing campaigns, managing budgets, maintaining accurate targeting, and making performance-based adjustments

Campaign Optimization & Reporting:

• Help identify optimization opportunities based on campaign performance data
• Assist with keeping ad copy, targeting, and creative up to date, including supporting A/B testing of ad variations to improve performance
• Assist with the creation and annual updates of performance reports and dashboards used for internal franchise marketing programs

Performance Tracking & Communications:

• Draft and send clear, professional email communications to franchisees regarding their digital advertising performance
• Translate campaign data into straightforward insights and actionable takeaways for non-technical audiences
• Assist in responding to franchisee questions related to performance, pacing, and results
• Document recommendations, next steps, and ongoing optimizations
• Support proper campaign tracking using UTMs and conversion tracking
• Help analyze performance trends to inform future optimizations and strategy

Cross-Team Collaboration & Support:

• Support creative testing plans and provide performance feedback
• Assist with campaign documentation and internal processes
• Support broader marketing initiatives and special projects as needed
• Help maintain organization across campaigns, assets, and reporting files

Qualifications & Desired Skills

• Relevant Bachelor’s degree (e.g., Marketing, Business, Data Analytics, Communications), or an equivalent combination of education and experience
• 1–3 years of digital marketing or related experience (internships count)
• Experience with Google Ads, Meta Ads, and/or other paid advertising platforms is required; familiarity with Google Analytics (GA4), Looker Studio, or other reporting/analytics tools is preferred.
• Strong written and verbal communication skills (particularly via email), with excellent organization and time management skills to manage multiple tasks and deadlines
• Ability to work both independently and collaboratively as part of a team
• Strong attention to detail with excellent problem-solving and critical-thinking skills; proactive, resourceful, and self-motivated with a data-driven mindset
• Honest, dependable, and professional in all interactions
• Willingness to learn, grow, and continually improve PPC and performance marketing expertise
• Experience using G Suite products such as Sheets, Gmail, Calendar, Drive, Docs, and Slides is preferred

Relevant Bachelor’s degree (e.g., Marketing, Business, Data Analytics, Communications), or an equivalent combination of education and experience * 1–3 years of digital marketing or related experience (internships count) * Experience with Google Ads, Meta Ads, and/or other paid advertising platforms is required; familiarity with Google Analytics (GA4), Looker Studio, or other reporting/analytics tools is preferred. * Strong written and verbal communication skills (particularly via email), with excellent organization and time management skills to manage multiple tasks and deadlines * Ability to work both independently and collaboratively as part of a team * Strong attention to detail with excellent problem-solving and critical-thinking skills; proactive, resourceful, and self-motivated with a data-driven mindset * Honest, dependable, and professional in all interactions * Willingness to learn, grow, and continually improve PPC and performance marketing expertise * Experience using G Suite products such as Sheets, Gmail, Calendar, Drive, Docs, and Slides is preferred