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Manager, Shopper Marketing - Wholesale
Manager, Shopper Marketing - WholesaleCuraleaf • Stamford, CT, US
Manager, Shopper Marketing - Wholesale

Manager, Shopper Marketing - Wholesale

Curaleaf • Stamford, CT, US
15 hours ago
Job type
  • Full-time
Job description

Manager, Shopper Marketing - Wholesale

At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brandsincluding Curaleaf, Select, and Grassrootsoffer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title : Manager, Shopper Marketing -Wholesale

Location : Stamford, CT

Travel Requirements : 40%-60% of the time

Job Type : Full Time | Exempt

About the Role :

Oversees in-store execution across all Curaleaf retail locations, translating shopper and customer insights into high-impact programs that drive commercial performance.

What You'll Do :

Leads with a "Channel-First" Mindset :

  • Develops POS-driven strategies that flex with evolving retail and regulatory dynamics.
  • Distills complex initiatives into the "three most important" takeaways for field teams and Curaleaf wholesale customersensuring clarity and recall across channels and regions.

Exhibits Strong Business & Marketing Acumen :

  • Understands the commercial and brand impact of decisions at both state and channel levels.
  • Aligns promotional calendars with broader business goals to drive performance and relevance across third party wholesale outlets.
  • Proactive Communicator (Oral & Written) :

  • Communicates clearly across diverse audiencesinternal teams, external stakeholders, and wholesale partners.
  • Maintains tight alignment between brand, field sales, and in-store execution. Builds and delivers compelling sales presentations and proactively addresses objections and channel barriers to ensure "best in class" brand storytelling at the POS.
  • Analytically Savvy :

  • Uses data and consumer insights to guide decision-making
  • Evaluates trade program performance and identifies growth opportunities with actionable strategies.
  • Prioritizes outlets and activations with precision, ensuring cross-functional alignment and resource focus.
  • Adept at Building Creative, Proactive Solutions :

  • Continuously seeks process and executional improvements while safeguarding brand integrity.
  • Brings wholesale partners along the journeycommunicating progress, timelines, and field feedback with transparency and urgency.
  • What You'll Bring :

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 46+ years of experience in trade marketing, brand marketing, and / or sales within CPG, retail, or regulated industries
  • Demonstrated ability to manage and own project budgets
  • Proven success in developing and executing go-to-market strategies, including new product launches and shopper marketing initiatives
  • Skilled in creating impactful sales and marketing materials for field teams and wholesale partners
  • Strong analytical capabilities; adept at translating shopper and retailer insights into actionable, results-driven programs
  • Experience leading store activation and product education initiatives
  • Effective management of third-party agencies, with a focus on executional partners
  • Even Better If :

  • MBA or advanced degree
  • Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma)
  • Route / key sales responsibility or store merchandising background
  • $100,000 - $110,000 USD

    What We Offer :

  • Career Growth Opportunities
  • Competitive Pay and Benefits
  • Generous PTO and Parental Leave
  • 401(K) Retirement Plan
  • Life / Disability Insurance
  • Community Involvement
  • Referral Bonuses and Product Discounts
  • Benefits vary by state, role type, and eligibility.

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    Marketing Manager • Stamford, CT, US

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