Manager, Shopper Marketing - Wholesale
At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brandsincluding Curaleaf, Select, and Grassrootsoffer premium products and services in both medical and adult-use markets.
Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.
Title : Manager, Shopper Marketing -Wholesale
Location : Stamford, CT
Travel Requirements : 40%-60% of the time
Job Type : Full Time | Exempt
About the Role :
Oversees in-store execution across all Curaleaf retail locations, translating shopper and customer insights into high-impact programs that drive commercial performance.
What You'll Do :
Leads with a "Channel-First" Mindset :
- Develops POS-driven strategies that flex with evolving retail and regulatory dynamics.
- Distills complex initiatives into the "three most important" takeaways for field teams and Curaleaf wholesale customersensuring clarity and recall across channels and regions.
Exhibits Strong Business & Marketing Acumen :
Understands the commercial and brand impact of decisions at both state and channel levels.Aligns promotional calendars with broader business goals to drive performance and relevance across third party wholesale outlets.Proactive Communicator (Oral & Written) :
Communicates clearly across diverse audiencesinternal teams, external stakeholders, and wholesale partners.Maintains tight alignment between brand, field sales, and in-store execution. Builds and delivers compelling sales presentations and proactively addresses objections and channel barriers to ensure "best in class" brand storytelling at the POS.Analytically Savvy :
Uses data and consumer insights to guide decision-makingEvaluates trade program performance and identifies growth opportunities with actionable strategies.Prioritizes outlets and activations with precision, ensuring cross-functional alignment and resource focus.Adept at Building Creative, Proactive Solutions :
Continuously seeks process and executional improvements while safeguarding brand integrity.Brings wholesale partners along the journeycommunicating progress, timelines, and field feedback with transparency and urgency.What You'll Bring :
Bachelor's degree in Marketing, Business Administration, or a related field.46+ years of experience in trade marketing, brand marketing, and / or sales within CPG, retail, or regulated industriesDemonstrated ability to manage and own project budgetsProven success in developing and executing go-to-market strategies, including new product launches and shopper marketing initiativesSkilled in creating impactful sales and marketing materials for field teams and wholesale partnersStrong analytical capabilities; adept at translating shopper and retailer insights into actionable, results-driven programsExperience leading store activation and product education initiativesEffective management of third-party agencies, with a focus on executional partnersEven Better If :
MBA or advanced degreeExperience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma)Route / key sales responsibility or store merchandising background$100,000 - $110,000 USD
What We Offer :
Career Growth OpportunitiesCompetitive Pay and BenefitsGenerous PTO and Parental Leave401(K) Retirement PlanLife / Disability InsuranceCommunity InvolvementReferral Bonuses and Product DiscountsBenefits vary by state, role type, and eligibility.